Tracee Ellis Ross is expanding her reach from television to the haircare industry.
Tracee Ellis, the star of “Black-ish” has just announced that she’s the creator of a haircare line for all of her curly-haired melanin sisters of the world.
“@patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.”
“@patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are. “⠀
The line, known as PATTERN will be for all hair types that go against the European beauty standard, and it took her years to cultivate. She admits that she got started on the brand shortly after wrapping up her final scene for “Girlfriends.” 20 years to be exact. But Tracee couldn’t be happier.
I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful! The line will be available on patternbeauty.com this Monday, September 9 at 9am ET!!!! #RockYourPattern
PATTERN will be a reflection of all the curls, coils, kinks, and fros found across the black community. It’ll also be priced so that it’ll be available for everyone to afford, says Page Six.4
Thoughts? Do you believe in Tracee Ellis Ross’ new haircare line? Let us know what’s on your mind by leaving a comment.
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Featured Image Credit: Ebony Mag