Person Behind The Tag

Throughout this decade one major change we have seen is the rise of the producer. Being a producer no longer means that you are in the studio where no one can see you just making music. Although there are plenty that do so, we have seen the rise of producers that match the level of fame as some of the artists they work with. 

Some of the top producers today are household names.

You know who made that beat because as soon as you hit play you hear their tag. Whether it’s “Mustard on the beat” or “Another one” that tag immediately tells you who made this beat.

DJ Khaled first started gaining big notoriety as a producer on Snapchat in 2015 and since, for many, it has become a daily routine to check in on what he is doing. He shows off his lavish lifestyle. His cars, his house, his workout journey. All of the things that bring his audience into his life and creates more buzz around his name and as a result elevates him in the music industry.

Today we have producers doing the same thing as DJ Khaled and making a name for themselves through social media. You can catch young producers like Murda Beatz and Tay Keith on tour promoting their music or all over social media repping some of the hottest brands out right now.

It’s now become a requirement to have a social following to work in the music industry no matter if you’re on stage or not. That’s why you will catch producers like Murda Beatz in the club with Drake or on tour with A$AP Ferg. He, like many other producers, are making a name for themselves in this industry in more ways than “Murda on the beat so it’s not nice”.

What do y’all think about this? 

Does a producers image matter or does their music speak for itself?

Leave your thoughts in the comment section below and feel free to tell us what kind of content you want to see in the future.

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