The biggest names in Hip Hop often reference Dubai for its extravagantly exotic atmosphere but we rarely, if at all, have heard of a rapper coming out of Dubai until today. Introducing emerging recording artist LAAAWWD, a Dubai rapper who lives all that expensive shit that your favorite rapper is talking about on a daily basis. He created a buzz with his latest life-imitating-art single, “Life of the Party” which led to the release of his new album, entitled, Veni Vidi Vici.
A sequel to his 2019 debut, Do Buy, the nine-track collection explores the twists and turns of early adulthood for a wealthy playboy in search of his own validation through art with high energy and wit. By design, LAAAWWD becomes more than money can buy on the project with a catchy trap influence raps and breakout songs like “Band Off,” “Bloody Heels” and “Round Hea”. We receive a side of Dubai that most are unfamiliar with which will make you even more invested in the new artist.
Veni Vidi Vici is streaming now on all DSP via 21Ninety. Along with popular names Dice Soho and Rocky Bloodboa, the album features Bossmane Bray and Quinn.
Breaking onto the scene in 2018 from the most lavish and unknown region of Hip-Hop in Dubai, United Arab Emirates. LAAAWWD, an up-and-coming recording artist, is prepared to be one of the first Hip-Hop acts to rise out of the unknown and land on the top of the charts worldwide. Behind the designer fabrics and most extravagant jewelry is a hustler’s story in every word that comes out of the rising star’s mouth. For LAAAWWD, first came “Rest In Poppins,” a velvet rope track that takes us behind the overflowing drinks and VIP couches. Then he made a couple of breakout songs in “Best Life” and “Life of the Party”. Between the hyperactive energy and designer references, LAAAWWD is best admired for his slick wordplay and hustler’s ambition that will be his defining factor. Do Buy, his debut effort, takes us into the city inner workings and convinces us that he will come out of the rich part of the world and infect the rest of the world.