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NBA Plans To Ban Kanye West Basketball Sneaker

The NBA Association is planning to ban Kanye West’s newest sneaker designed for athletes, all due to a specific detail. Because of a reflective heel panel makes the shoe ineligible for court play. ESPN reported the reason why due to it’s  “gleaming, reflective material heel.” As cool as this detail may be on the shoe in general, this definitely makes for a good case.

Another ESPN statement says “NBA would find [the shoes] potentially distracting for both in-arena spectators and television viewers.” The NBA has an on-court review of all sneakers approved for in-game action, so no – this wasn’t a nitpicking issue. All Kanye needs to do is change the reflective detail on the shoe and it should pass the approval process.

In other sports news, Rajon Rondo and Lebron James are working through their differences with each other.

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[…] In other NBA news, Kanye West’s new basketball shoe is getting banned. Find out why. […]

[…] Evans, colleagues have either called him out or been hesitant to co-sign his monologues. Maybe the NBA controversy was the final straw, but he has officially taken time off from social media, so our ears and eyes can finally rejoice! […]


Spaceship.. Virgil Abloh You Want to Design A What??


A spaceship??

The creative Virgil Abloh has made a name for himself in the world of fashion.

Over the years the designer has continued to evolve, putting his own touch the very things that inspire him.

Virgil’s next line of design will focus around Michael Jackson.  The Artistic Director of Louis Vuitton will be sure to come up with something amazing!!

In the most current issue of Interview, the fashion visionary claims that music is the inspiration behind his work.

He even went as far as saying that he wants to design a spaceship!

Stay tuned to, for the latest in culture and music news.

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Kyrie Irving pays homage to Standing Rock

Kyrie Irving

Kyrie Irving decided to pay homage to Standing Rock with some new customs shows. You can find them below. 

Also for more hip hop, gossip, and news, go to Hypefresh

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700 V2 Triple Black Alert!! Kanye!! When They Dropping??

700 V2

Kanye has been staying out of the news lately after his controversial views on politics.

The artist will not drop his latest album “Yandhi” by the end of the year, as originally planned. The album is pending release for next year.

Currently, Kanye is gaining the attention of people through his Yeezy sneaker line. Several new colors have begun to hit the retail and are quickly becoming a high demand.

People saw Kanye spotted recently with Yeezy Boost 700 V2  in the Triple Black colorway. In conclusion, the Triple Black colorway does not have a release date announced.

The Yeezy Boost 700 V2 “Salt” colorway is set to be released in the Spring. Someone made sure to leak the sneakers on Instagram!!

What are your thoughts? Cop or not?? Leave your comments below!

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Viral Hip Hop

Viral Hip Hop

Viral Hip Hop


hypefresh is a music discovery platform made for independent tastemakers, Gen-Z culture and contemporary styles. Aiming to re-define perspectives through curated content, engagement to our prime audience is priority With a highly dedicated millenial team, hypefresh is becoming a premiere outlet for subcultures, independent and mainstream artists, videographers, photographers and more.It’s our mission to reshape the perception of millennial/Gen-Z culture using unique blends of perspectives through multimedia, creating a one-stop destination for creativity and inspiration.Therefore, Hypefresh will focus solely on conflict in these areas of brand development, lack of media related resources and information, ethics, and consultation.