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    Lil Durk’s Only The Family Label Loyal Bros

    THE ANNOUNCEMENT

    Founded by Chicago-born superstar Lil Durk, Only The Family has grown into one of rap’s most respected collective of talented newcomers. As a matter of fact, after enduring a mix of success and tragedy, the label announces Loyal Bros, their upcoming compilation album. Alternating hard-hitting street anthems with emotional rap ballads, Loyal Bros explores brotherhood mended by hardship. All growing up on the South Side of Chicago, Durk and the rest of OTF built themselves up to be unstoppable in the face of violence, gaining pride and security from the knowledge that their brothers would never fold. Moreover, the cover of Loyal Bros pays tribute to OTF’s fallen vultures, including King Von, who experienced a commercial breakthrough before his tragic passing in November, as well as still-painful absence of OTF Nunu aka Nuski, who died in 2014.

    INTRODUCING TIMO

    Subsequently, the upcoming project features new music from Lil Durk. He leveled up to true rap stardom in 2020. The project  includes posthumous verses from King Von, as well as Booka600, Memo600, Timo, DoodieLo, and the rest of the OTF crew. Alternating street anthems and emotional rap ballads, the upcoming project proves OTF’s sterling reputation. Hence, it sets the scene for the label to expand their roster and influence far beyond Chicago. Loyal Bros also boasts an impressive roster of guest stars, ranging from up-and-comers to respected veterans and superstars. The follow-up to 2019’s Family Over Everything, Loyal Bros arrives on February 26th via Only The Family/EMPIRE.

    NEW MUSIC VIDEO

    Along with the announcement of the album, OTF shares “Rules,” a new video by OTF riser Timo. With millions of views on YouTube for hits like “30” and “Free Boss Luck,” Timo is a sensation in the South Side, known for his breakneck delivery and ruthless bars. His latest single “Rules” is a stuttering drill anthem that updates the 10 Crack Commandments. In the song, Timo lists fifteen guidelines for street living over eerie arpeggios and syncopated 808s. Timo’s list includes warnings to those who’d work with the police and keeping family squabbles private. The single concludes with an inspirational message: “Number 15, take care of your homies in jail/Don’t give up, keep followin’ your dreams.” In the video, directed by Crownsoheavy, Timo teaches a class full of wannabe hustlers, giving them game and re-enacting common street situations.

    It comes close behind Lil Durk’s The Voice (Deluxe) album, which peaked at #2 on the Billboard 200, Loyal Bros continues what’s shaping up to be a banner year for Only The Family. Be sure to look out for more announcements in the coming weeks.

    THE BIOS: 

    OTF Background

    Founded by Lil Durk, Only The Family is one of rap’s most respected labels and most impressive collections of talent. Originally based in Chicago, the label earned a reputation for cultivating some of the city’s most vital talents. OTF members include Booka600, Memo600, and the late great King Von. Their style  reflects label boss Durk’s signature combination of raw lyricism and emotional songwriting. OTF has released three label compilation mixtapes, including the two volumes of Only The Family Involved in 2018 and Family Over Everything in 2019. They are ready to make a statement after a 2020 marked by both success and tragedy. Only The Family is currently preparing Loyal Bros, their next compilation tape, coming in February 2021.

    Timo Background

    Described by Pitchfork as “one of the local scene’s best rappers,” Timo is new standard bearer for the Chicago drill scene, Timo releases videos at a prolific pace on YouTube, feeding fans hungry for his no-nonsense flexes. The rapper started to gain recognition in his city in 2018 with songs like “On Gang” and “Don’t Get Smoked.”

    When he’s not dropping his own music, he provides his own spin on songs like Lil Baby’s “We Paid.” The young rapper signed to OTF in Spring 2020, releasing his single “OTF” to celebrate. Kudos to OTF!

    LISTEN HERE:

    Timo – “Ruins”: https://music.empi.re/rules

     

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