It is what it is according to Ventura, CA bred rapper and actor KYLE who is celebrating his 27th birthday today with a new single titled “What It Is.” Produced by Mick Shultz (Jeremih, Zendaya), the melodic new song arrives alongside an Jakob Owens-directed companion visual and is available now via independently popular./Atlantic Records
“So where do I start… I initially was going to wait until after the pandemic to release any of the song I made for this album. I made this album to be enjoyed outside in the sun in the company of friends, but it seems we may not be outside for some time, and you (my fans) need this music now more than ever. I was so afraid of COVID-19 keeping me from having smash hit songs that I was gonna push it ‘till next year. I feel this enormous pressure to deliver chart-topping songs every time and somewhere down the line I’ve convinced myself it’s what you (my fans) want from me too, but that was never my mission in the first place. I came to Earth to make feel-good music to make you happy when times are tough. Well times are pretty tough, and people need some sunshine. I’m putting the cape back on. I’ve shed the fear of not having commercial success and replaced it with the mission of not leaving m fans high and dry in their time of need. So, I’ve decided to continue with my album roll out and I’ll be dropping a new song next Monday (my birthday). Hopefully it can help you build an endless world as big as the great outdoors in your mind. You’re not alone. I’m with you.” – KYLE
“What It Is” arrives following the release of KYLE’s first single of the decade, “YES!”, which features Rich the Kid & K Camp. The energetic collaboration which has surpassed 18M streams since its release, was praised by The New York Times, which noted that, “KYLE is perhaps the only rapper working who could pull these choices off — he’s chipper, melodic, soft-touch and a little wry,” adding that, “Rich the Kid and K Camp try to keep up, but it’s Kyle’s beach-blanket party.”
Both tracks arrive following a stellar 2019 for KYLE that included the expanded release of his 2018 RIAA certified-gold debut album, LIGHT OF MINE. The deluxe edition saw KYLE and rap superstar Lil Yachty team up once again for the explosive single, “Hey Julie!” following their widely successful, 6X RIAA certified-platinum collaboration, “iSpy,” which skyrocketed to #1 on Billboard’s Rap Songs Chart and has amassed over 2 billion global streams to date.
LIGHT OF MINE also went on to spawn the RIAA certified-platinum single “Playinwitme (Feat. Kehlani)” as well as the standout tracks “F You I Love You (Feat. Teyana Taylor),” “SUPERDUPERKYLE (Feat. MadeinTYO)” and “Moment (Feat. Wiz Khalifa).”
In addition to his recorded music, KYLE spent 2019 making his acting debut in the Netflix hip-hop comedy, The After Party, in addition to hosting Fuse’s animated hip-hop series, Sugar and Toys. KYLE also spent 2019 filming the upcoming crime-drama movie, Cherry, directed by The Russo Brothers (MARVEL Franchise) and starring Tom Holland (Spider-Man) and Bill Skarsgård (It).
“What It Is” and “YES! (feat. Rich the Kid & K Camp)” are both set to appear on KYLE’s forthcoming sophomore album, arriving very soon.
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