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    Hennessy Is Now The Official Spirit of The NBA

    Hennything Is Possible

    Brand partnerships have always been a way to help market and sell a product. The most common ones that we see today are celebrity sneaker collaborations. A few examples of this are the collab between Lebron James and Nike, Kanye West with Adidas; the list goes on and on. As of late, a lot of music artist have been partnering up with liquor companies such as Luc Belaire. So Hennessy, the number one cognac company in the world, decided to take it to a whole new level.


    The NBA just announced that they will become partners with Hennessy. This makes Hennessy cognac the official drink of the National Basketball League. Hip-Hop Legend Nas became an ambassador for the brand back in 2013. The collaboration will officially begin during this year’s all-star weekend. Afterward, Hennessy has plans to improve the fan experiences of NBA, WNBA, and USA basketball customers. They plan to do so by providing fans with access to players, cultural events, and games, among other things that match with their motto, “Never Stop, Never Settle.” Only time will tell to see the full potential of what this collaboration will bring all of us. Whether you’re a basketball fan or a cognac drinker, this should be something to keep your eyes on.

    What do you guys think of Hennessy’s collaboration with the NBA? Let us know your thoughts in the comments section below. Feel free to tell us what future content you would like to see us cover. And as always, have a good day.

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