Today FKA Twigs debuted not only her first project as Creative Director for NikeWomen’s Spring Zonal Strength Tights campaign, but she also gifted everyone with a brand new song called “Trust in Me.”
In a statement on Nike’s website, Twigs described how she wanted to show a different representation within the campaign.
“I wanted people to see someone like Saskia Horton, who plays classical violin and does krumping — these two different worlds — and think, “I could do that.” I’ve known her since she was 16. She’s so meticulous in her training and writes amazing dance diaries, exploring her craft. By taking dance so seriously, she is really inspirational to the young people who follow her.”
In addition to talking more about the song and why she implemented it into the campaign, “I made the song in the campaign film, “Trust In Me,” before I got approached about this project. I realized it would be perfect, because the lyrics say, “Put your trust in me.” In a way, we’re asking people to look at me and the other amazing athletes in the video and trust the way we are. We’ve worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies.”