Certain items in hip-hop culture should be considered artifacts due to their importance. Probably one of the most iconic items ever has to be Pharrell’s 2000s NERD-era jewelry, specifically his iced-out chains. Recently, it was reported that they put the chains up for auction for a crazy. In the worst way possible, the buyer was revealed to be Drake and people weren’t happy.
Earlier this week, Drake released the visuals for “Jumbotron Shit Poppin”. In one scene, a close-up shot showed Drake sporting the iconic chains. Pharrell changed the game when he got them chains. And now, thanks to being rich, Drake is walking around with hip-hop history on his neck. How could something so important to the culture falls into the hands of that goofy Canadian?
To many, it may not seem like a big deal, but I agree with the public’s outrage. Drake just can’t keep getting away with this excessive flexing. I feel like he’s running out of things to spend his money on. Pharrell should’ve passed all that jewelry down to his children or the African-American History Museum. What was he thinking?
It’s starting to feel like Drake enjoys leaning in and embracing being the “petty king”. Because while yes, I do love his music, I think he’s so corny. He definitely understands what those chains represent and means to Hip-Hop/Skate culture. So his purchase was just a chess move to make everyone upset.