Los Angles Lakers superstar LeBron James’ son Bronny James has not only secured but finalized a Nike deal in high school, reported Nick DePaula for ESPN. The latest ability to sign multi-million dollar deals with amateur athletes around the world from all levels. Many agree these opportunities have opened the doors for many people.
Sierra Canyon High School star Bronny James turned 18 over the weekend. He’s already being incorporated into the rollout of LeBron’s newest-signature sneaker dropping, the Nike LeBron 20. In 2015, LeBron received a lifetime deal from Nike and recently opened up the Innovation Center at the Nike headquarters.
Bronny James since he was born family has been involved with Nike in some way or form. When asked about the deal and what it meant to him, Bronny responded:
“For as long as I can remember, Nike’s been a part of my family,” Bronny James said in a statement. “Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild — it really means a lot to me.”
Bronny James Among Good Company
In addition to Bronny James signing his NIL deal, several other stars also signed. Iowa’s PG Caitlin Clark, Stanford SG Haley Jones, James’ teammate Juju Watkins, and D.J. Wagner of Camden, New Jersey all signed the same day.
“Each athlete is recognized as a player who is paving the way for the next generation on and off the court,” the brand said in a statement. “These athletes push Nike to think about new ways the game can break barriers, bring people together, build community and shape the future.”
Nowadays, younger athletes making this much money is liberating in one sense. However, it only leads one to believe that will this damage the integrity of the sport as well. This controversy has taken over college sports, however, it’s only natural to question the mindset and future of some of these talented athletes going forward. Most importantly, the precedent these athletes are setting for future generations to come.