raised by The FADER as “Memphis’s best new lyricist,” Key Glock earned legend status in his hometown before building a sizable national profile. Coming through in a camo-colored Benz, complete with red spider-web rims, the artist reveals that he’s been ballin’ his whole life in “Since 6ix,” his latest video. Fueled by Glock’s outrageous charisma, the new video finds Glock with his Benz in an empty alley, the camera zooming in to focus on his bright red Jordans and diamond-studded jewelry as he rhymes along to the titanic Tay Keith beat. The first video from Glock’s new mixtape Glockoma (Paper Route EMPIRE), “Since 6ix” follows the release of Glock’s previous single “Yea!!,” which already has over 748k plays on Spotify alone since its November 19th release.
Running roughshod over trunk-rattling instrumentals from Tay Keith, Bandplay, Buddah Bless, The Honorable C-Note, and others, Glock ratchets up his energy level on Glockoma, enthusiastically shouting blunt force punchlines about his extravagant wealth and street bonafides. Ranging from the laid-back cocktail lounge-inflections of “Gang Shit No Lame Shit,” to the minimalist, droning bass of “Walking Ticket,” Glockoma refines and expands Glock’s sonic palette, providing a canvas for Glock to paint on with quotable stunts like “My bankroll enormous, just like Norbit,” or “I need a house so big the den got a den,” (both lyrics from mixtape highlight “Talk My Shit”). The follow-up to February’s swaggering Glock Bond, which has over 40 million combined streams on Spotify, Glockoma helps the Paper Route EMPIRE rising star puts his stamp on the holiday season.