So So Def at one point seemed like an empire with unlimited talent and stars. The beloved record label had people from Mariah Carey, The Brat, Jagged Edge and Bow wow.
Jermaine Dupri was able to create a winning formula at the record label with strategy, and true branding.
Because of his contribution to the music industry, he will be profiled in an upcoming production. WEtv confirmed that the upcoming documentary will reflect Durpi’s influence over the span of 25 years. The televised special will reflect how Jermaine was successful with bringing the unique Atlanta sound to the entertainment world.
In addition, the So So Def documentary will have never before seen footage of scenes from the label’s 25th Anniversary concert. Artist and close associates will also provide views of Dupri’s business mind and personal experiences. One main thing that will be highlighted is how he opened for Run DMC, and how he became a teen millionaire.
Jermaine Dupri’s musical career will be profiled in an upcoming production. WEtv announced the upcoming project will be a documentary chronicling the music exec’s influence which spans over 25 years. A substantial part of the content will deal with Dupri’s record label, So So Def, associated with a range of talents including Kris Kross, Jagged Edge, and Bow Wow. The televised special will detail how Jermaine brought the Atlanta sound to the masses as he rose to fame.
The So So Def documentary will offer never-before-seen footage from the vault in addition to some exclusive behind-the-scenes content of the label’s 25th Anniversary concert. Interviews with Dupri’s contemporaries will lend unique perspectives to the storytelling, recalling how the kid who opened for Run DMC became a teenage millionaire and an entertainment industry luminary.
