After making a lot of noise in 2020 with the buzzing album Beyond The Naked Eye which spawned singles “Best Ever,” “Cover Up” and “Tell Me,” Maryland recording artist Zayzayy enters 2021 with promise and it starts with the releases of the video to his new single “G Shock.”
In the new video directed by Justin Jacobs, Zayzayy goes all black, grabs his money-hungry crew and pulls a heist. We can hear the hunger in Zay’s voice with get rich or die tryin’ lyrics like “Mask down, searching for a lick till the sun up/Mask down, gotta move these pounds until I come up/I was 15, robbin the runners.”
Zayzayy’s new song is inspired by the emerging star’s past dreams of purchasing the trending watch brand. “I made the songs thinking about ways to come up,” Zayzayy said in the press release. “Growing up g shock was the watches everyone wanted and I remember days I could afford it. So we took risks to get it. G-Shock symbolizes me one a better life. Me wanting the best things in life.”
For discovering fans, “G Shock” is the perfect origin point. The emerging star has big plans in 2021 which include more new music than previously released last year. All starting with the new single. For daily updates on everything Zayzayy, follow him on Instagram and Twitter.
“G Shock” will appear on Zayzayy’s upcoming album, Start of Forever. Both the single and forthcoming album are apart of Zayzayy’s new deal with All Season Records, in conjunction with Create Music Group. Prepare for the upcoming album today, stream “G Shock” here.
Watch the video for “G Shock” above.
Emerging recording artist Zayzayy is a buzzworthy Maryland native with slick wordplay and a knack for delivering compelling storytelling filled with real-life situations and personal growth. In his early work, Beyond The Naked Eye, he changed the narrative and shine a positive light on African American people overcoming their obstacles to achieve glory by Any Means Necessary. Throughout 2020, Zayzayy kept fans well-fed and his popularity growing with consistent music releases with some of the year’s most memorable lines. 2021, Zayzayy plans to continue pushing the needle and drop a follow-up to Beyond The Naked Eye called Start of Forever.