San Francisco rapper and Hip Hop legend Zaytoven never has a problem reminding people where he is from. In his latest announcement coupled with EMPIRE, the SF native is paying tribute to his city’s heritage with his forthcoming Zaytoven Presents: Fo15, project. Conceptualized and A&R’d by EMPIRE CEO Ghazi with A&R assistance from Chuck Kelley aka Frisco Chuck and named after San Francisco’s 415 area code, the upcoming project features appearances from many of the hottest names from the SF street scene delivering their best bars over Zaytoven’s production.
You can expect to hear features from rising San Francisco trap stars such as ZayBang, Lil Pete, Lil Bean, KxNG Llama, Prezi, and Lil Yee to name a few. Within 10 tracks, Zaytoven shows the world how much talent his hometown possesses shining a new light on a different part of California.
When asked about the purpose behind putting out this project Ghazi explained that “The purpose of this project is to celebrate all the different pools of talent San Francisco has. From the artists to the publicist, photographer, graphic designer, mixer, producer, we’re all from The City. I want young creatives and professionals to see this project and say, ‘If that person can do it, so can I.” This partnership between EMPIRE and Zaytoven is showing the younger generation of creatives the proper way to give back to your city when you make it.
To kick off this announcement Zaytoven and EMPIRE have officially released the first visual from Fo15 titled “All My Guys,”. You can expect to see and hear San Fran rappers ZayBang and Lil Yee on this release that is produced by none other than the hit maker himself Zaytoven.
A fast-moving, minor-key slapper with chiming bell synths that counteract the thudding 808s–sampling Zay’s own beat for Gucci Mane’s “Big Cat LaFlare”–”All My Guys” benefits from the interplay between ZayBang and Lil Yee as they assert their loyalty to their day ones. Directed by Kiko, the video gives a complete view of the city of San Francisco, displaying iconic landmarks like the Golden Gate Bridge before heading to parts of the city that the tourists don’t see.
With a new major project on the way, a hot new visual, and the Golden Gate city behind him, Zaytoven continues to break barriers in the music business.
Press play below to stream his new “All My Guys” video featuring ZayBang & Lil Yee. Stay tuned for Zaytoven’s Zaytoven Presents: Fo15.