Danielle Bregoli, aka “Cash Me Ousside” girl is cashing in big time on her 15 minutes of fame. If you have no idea who I’m talking about, please let me know where you live because quite frankly, I can’t seem to get away from this girl.
We first met this preteen last year, when she appeared on an episode of Dr. Phil titled, “I Want To Give Up My Car-Stealing, Knife-Wielding, Twerking 13-Year-Old Daughter Who Tried To Frame Me For A Crime.” Her mother Barbara Ann brought Danielle to the show because she believed her daughter was completely out-of-control and just didn’t know what to do with her anymore. In Danielle’s eyes, it was her mother who was the problem, claiming she was too overbearing and controlling. She claims Barbara Ann gets in the way of her having fun and needs to back off. When watching the episode, it is clear the 13-year-old already calls the shots. A face-full of makeup, long acrylic nails, and a lack of respect for her parent – or any person, really. The audience members were amused by her behavior, which led young Bregoli to call them “a bunch of hoes”. She then continues by exchanging some fighting words, and it was these words that changed her life forever.
“Cash me ousside, how bow dah.” Side note: it’s spelled like that because of Danielle’s accent, which she claims to have gotten from “the streets.”
It was not long before the episode went viral. It was everywhere and at first, everybody thought it was hilarious, including me. Guilty. But you know how the radio repeatedly plays a song you love until you absolutely hate it? Well, the internet works the same way. After a few months, I was over it. Unfortunately, that was only the beginning of the “Cash Me Ousside” phenomena.
Danielle Bregoli did what any smart, business savvy person would do. She made herself into a brand and you know what? I don’t hate her for it. In fact, I’m slightly impressed by her success. All she did was act like brat on national television and now she’s getting paid for it. Talk about a come up. Celebrity Net Worth predicts the 13-year-old will be a millionaire by the end of this year. How is this even possible? This young internet sensation is taking any and every opportunity to make money, and fast.
First things first, she’s been selling her “Cash Me Ousside” merchandise on Shopify. Majority of the items are currently sold out, so I’m guessing people have been loving it. Bregoli has also been doing paid product placements for brands and companies like Fit Tea and Postmates. People always make fun of those celebrities whose careers depend solely on their Instagram promotions, but I bet nobody would be laughing if they knew just how much they make. With Bregoli’s following, which is now 8 million people, she can make up to $100,000 a month on product ads, and as much as $50,000 on a single post.
In addition, Danielle is reportedly charging insane amounts of money for meet and greets. According to her representation, she’s charging around $30,000 for appearances in the U.S. and an extra $10,000 for events abroad. You’re all probably thinking who in their right mind is spending that much money for her presence? Apparently, Rolling Loud Festival is. TMZ reported that Bregoli will be making about $40k from her meet and greet at the festival in May. That’s not all. The owner of the company in charge of the event said he is not only throwing her a 14th birthday party at the location, but he is giving her a cut of the ticket sales.
As if she already doesn’t have enough going on, Danielle may also be getting her own reality show. According to TMZ, there’s four production companies interested in doing a show with her and her mother, which I’m sure will pay very well.
Now, Meet Kayla Newman. You may know her as Peaches Monroee, or even just as the “On Fleek” chick from Vine. Back in summer of 2014, Newman completely changed the game. She uploaded a vine of herself admiring her perfectly arched eyebrows, proceeding to say the phrase none of us will ever forget. “We in this bitch. Finna get crunk. Eyebrows on fleek. Da fuq.” If you suck at spotting context clues, on fleek just means on point.
The vine generated over 36 million loops on the platform. Before you knew it, everybody was saying everything was on fleek. Celebrities were using it. Music artists were putting it in their songs. Restaurants were even tweeting it, describing their food as being “on fleek”. It was total madness.
Ariana Grande singing the “On Fleek” phrase.
Pancakes on fleek.
— IHOP (@IHOP) October 21, 2014
You’d think Kayla Newman would be a billionaire by now, but sadly, that’s not the case. She never once profited from it and was never fully credited for making the phrase up. In a recent interview with Teen Vogue, the almost-19-year-old admitted if she had known how big the phrase was going to get, she would have been more aggressive about trademarking it. Almost three years later, Newman is finally fighting back.
In February, the viral superstar launched a GoFundMe campaign with hopes of starting her own cosmetics line. “Everyone has used the phrase/word but I haven’t received any money behind it or recognition,” she wrote on her GoFundMe page. The goal was set at $100,000, but she has only raised $13,677 so far. That’s not even half-way close. Why is it that Kayla Newman is struggling to fund her dreams, while Danielle Bregoli is literally getting money thrown at her for posing with a bag of tea and acting foul in public? Where is Kayla’s product placement deals? Where’s her line of merchandise? Or her paid guest appearances? Or her reality show contract? Where is any of that? This reality is all too common for black creatives today.
Black influence on pop culture is undeniable; always setting new trends in music, fashion, dancing, and even language. With social media, the black community is able to create and share their original content, which majorly impacts everybody else. Think about it. These social media circles like “Black Twitter” and “Black Vine” are the birthing grounds for the best memes of all time. In an article for The Guardian, writer Hannah Girogis even argued that black teenagers on Vine have created a 21st century meta-language, which is definitely true. There’s a vine for literally every emotion and situation a person could ever experience or relate to. This all just makes you wonder just how many black Viners have never benefited from their humor and creativity: “Do it for the vine.” “Or nah?” “Yeet!” “What are those?” “You’re not my dad!” And that’s only to name a few.
So what makes Danielle Bregoli so special? Her whiteness, of course. I’ve seen plenty of misbehaving black preteens on The Maury Show and I am almost positive none of them are being rewarded for it. Society only thinks it’s cool when white people do it and that applies to any and every trend.