Migos’ Quavo enters on the world of Sports fashion for his latest business move. After conquering the charts, writing hits for some of the biggest names in music and becoming one of the most recognizable figures in pop culture, the transitional businessman announces his involvement in the new apparelapparel brand, LEGENDS. The “Bad and Boujee” hitmaker is joining a team of high-profile investors in the company that includes Steve Nash, Baker Mayfield, Matt Barnes, Willie McGinest, and a number of young NFL stars. For celebration, Quavo sent a kit of exclusive Quavo x LEGENDS gear to a number of his friends including Pharell, Justin Bieber, Post Malone, Offset, Takeoff, Odell Beckham Jr., DeAndre Hopkins, Von Miller, Baker Mayfield, Lebron James, Kevin Durant, Matt Barnes, and Trae Young, offering a teaser of collaborations to come with LEGENDS.
Quavo, who is a member of music trio Migos and has released solo material and collaborative works with some of the biggest names in music, has partnered with LEGENDS prior to joining as an investor, including teaming up for his annual birthday event “Huncho Day.”
“I’m excited to officially be a part of the Legends family,” said Quavo. “Legends is about striving to be the best no matter what it takes, fighting to get to the top. The team is already shaking up the game with performance gear that fits the look and lifestyle of the new age athlete. Now we’ll take it to the next level.”
LEGENDS Founder and CEO Scott Hochstadt has worked as a grassroots brand builder for more than 20 years, consulting for some of the biggest brands in athletic apparel, and built the largest grassroots lacrosse brands in the US. Since launching Legends in 2018, he has partnered with brands and celebrities such as The Brooklyn Nets, The New England Patriots, the NBPA, Mamba Sports Academy and 2019 Golden Foot Award winner Luka Modric. “Quavo is the perfect fit for the LEGENDS brand based on his background in both sports and entertainment, and as a trendsetter in the fashion and pop culture worlds” said Hochstadt. “We’ve enjoyed a great relationship with Quavo for almost two years, and are excited to officially welcome into the LEGENDS family of investors.”
LEGENDS is a sportswear brand based in Los Angeles, California blending streetwear style with high performance apparel. With a focus on catering to the modern athlete seeking all-day comfort and style from their performance gear, Legends is emerging as a disruptor in the direct-to-consumer athleisure space.