The Chicago Rapper Dons a Bejeweled Face Mask in the Latest Video From LeVon James
Few rappers in any city can spit aggressive, streetwise rhymes like Chicago’s King Von. Hosting a party to celebrate his enemy’s financial misfortune, Von shares the CrownSoHeavy-directed video for “Broke Opps.” Produced by Von’s frequent behind-the-boards associate Chopsquad DJ, “Broke Opps” is a demonic drill score-settler, the Only The Family rapper taking aim at haters who can’t compete with his shine: “Fck that, let’s talk about Louis, Amiri, and Gucci and Prada and sht/When I go to the store, they closing’ the door and they bringing’ me bottles and sh*t.” In the video, Von hosts a soiree in his native O-Block, donning a bejeweled face mask and a designer parka as he flashes his cash at the camera. “Broke Opps” is the latest video from LeVon James, Von’s acclaimed new album.
With a title that alludes to Von’s G.O.A.T. aspirations and a cover that pays homage to LeBron James’s pre-game chalk ritual, LeVon James is a fierce and invigorating listen, painting a vivid picture of Chicago chaos atop glistening instrumentals from Chopsquad DJ and others. Following up 2019’s successful Grandson Vol. 1 (over 350 million total streams), the album hosts the “Took Her To The O” (15.6 million views), recently spawning a Genius Verified video, as well as highlights like the G Herbo-collaboration “On Yo A**“ (6 million views), the Yungeen Ace-featuring “Trust Issues” (4.2 million views), and the gripping street story “3 A. M.” (6.4 million views). Most recently, Von freestyled atop the “Knuck If You Buck” instrumental in the Stereogum-praised “
Before it was disrupted by the pandemic, Von embarked on the “PTSD Tour,” a nationwide tour headlined by G Herbo. Showcasing Von’s raucous live show, the tour criss-crossed the nation for multiple sold out dates, and featured performances of tracks from LeVon James and Grandson Vol. 1–including his Gold-certified breakout hit “Crazy Story” (which recently surpassed 50 million views on YouTube).
Buy/Stream LeVon James: https://empire.lnk.to/