After almost 60 million streams of his global smash ‘Dance For Me’ and two MOBO Award nominations, Eugy today commences a new deal with Disturbing London by dropping his new track ‘L.O.V.E.’ The Ghana-born, London-based artist’s latest features another Ghanaian star in the shape of ‘Selfish’ and ‘CCTV’ hit-maker King Promise.
‘L.O.V.E.’ is an intoxicating blend of Afrobeats rhythms with the feel-good vibes of highlife, making for a joyous and uplifting track that can transcend borders. Eugy’s golden vocal tone takes that positive energy to new heights, while King Promise brings his own distinctive flavour. ‘L.O.V.E.’ echoes the spirit of Wizkid and DaVido and features production from Oge Beats.
It’s a song which explores how romance moves in complicated and often unexpected ways. As Eugy explains, “Sometimes in relationships things aren’t as simple as you’d wish. Maybe the honeymoon period has finished, you have your first argument and you have to overcome that. My Dad has always told me that a relationship is a work-in-progress. No matter what comes up, as long as the love is real and genuine it should carry you through.”
Eugy moved from London to Ghana as a child. His early life in Ghana shaped his future self, but even in London it was never too far away. The soundtrack to his early years was highlife stars such as Daddy Lumba and Koko Antwi, as well as the inspiring gospel sounds from his father’s church. That’s where he and his siblings first discovered their flair for music.
At the same time, he also admired superstars such as Biggie and Puff Daddy, and London’s UK garage scene was also vital to the youngster. As garage evolved into grime, Eugy became an MC in the lineage of So Solid Crew, Kano, D Double E, Dizzee Rascal and Wiley.
“I’d say being a grime MC is my best musical form,” he admits, “but everything about the African side of things is who I really am. If you strip away everything else, you’ll see this young African boy who came from Ghana.”
Eugy relentlessly worked his way into the industry, playing any open mics or unpaid gigs he could to build an under-the-radar following. He started posting weekly freestyle videos on Instagram, mixing lyrics in English and his native Twi language. Supported by @chopdaily, they quickly grew a following among fans and industry alike.
That resulted in DaVido sliding into his DMs and then their first collaboration together on Eugy’s official debut single ‘Chance’. Things would continue to heat up when he joined forces with Mr. Eazi on ‘Dance For Me’. They knew they had something special and Eugy hoped it would be his first track to hit a million streams. Almost 60 million streams later, it’s taken on a life of its own.
Eugy cites Fuse ODG as a role model and pioneer – not only for his music and his ability to mix languages, but also for his dedication to providing new opportunities for the Ghanaian people and how he’s helping to shape a new perception for Africa as a whole.
The success of ‘Dance For Me’ is a continual inspiration for Eugy’s ever-brightening future. “I look at the stats every day! For me, it’s a reminder: I’ve done it before and I can do it again.” And ‘L.O.V.E.’ could be his chance to achieve exactly that.