Introducing the next big thing in R&B, 11:11.
Today, the Toronto artist drops a new music video for his single “Treat” through Raydar Records. This sensual track beautifully captures the intimacy between the artist and his lover.
11 is with Ray Daniels’ label RAYDAR and works with talented artists like Akeel Henry and Theron of Rock City. Every new single attracts more fans. His upcoming project, “The Night Before The Morning After,” showcases his genius and explores love matters.
In 2016, he released his self-titled EP, with the lead single “You” surpassing 20 million streams on Spotify. The following year, 11:11 delivered the smooth slow jam “Good Love,” accumulating over 14 million streams. With the Mood EP, 11 showcased his musical growth, as “All Year” achieved over 14 million streams on all platforms.
11:11 established his sound and fanbase in Toronto’s music scene. However, with his debut album, he ventures to Atlanta, embracing the city’s vibrant nightlife, women, hustle, and all that comes with it. This new direction blends Toronto’s chill, smooth R&B vibes with Atlanta’s confidence and allure.
Watch “Treat” above. Follow 11:11 today on Instagram.
ABOUT 11:11
11:11, a talented artist from Toronto, Ontario, Canada, is known for his melodic voice and unique R&B/Trap style. Initially, he started his music journey as a producer in the Lawrence Heights Community Centre in Toronto’s west end. However, one day, he discovered his hidden singing talent while recording vocals for one of his beats. Since then, he taught himself harmonies, vocal range, and various techniques to craft his voice. His music is inspired by personal relationships and the energy around him. He writes about his feelings in the moment, making his music relatable to people everywhere.
