Introducing the next big thing in R&B, 11:11.
Today, the Toronto artist releases a new visual to his single, “Treat” via Raydar Records. This sultry record describes the intimacy between the artist and his lover in the most clever way possible.
Signed to music mogul, Ray Daniels’ label RAYDAR and working with the likes of Akeel Henry (dvsn, Jeremih, Roy Woods & Ty Dolla $ign) and Theron of Rock City, with each new single, the burgeoning star continues to develop a massive fan base. 11’s soon to be released project The Night Before The Morning After says it all. While still touching on love matters 11 wants to showcase yet another layer to his genius.
His early projects include his self-titled EP, released in 2016 with the project’s lead single “You” toppling 20 million streams on Spotify. A year later, 11:11 followed up with the silky slow jam “Good Love” which amassed over 14 million streams. On the Mood EP, 11 set the stage for a deliberate musical progression with “All Year” racking up over 14 million streams across all platforms.
11:11 built his sound and following in the musical hub of Toronto, but with his debut album, he’s taking his fans to Atlanta and indulging in all the city has to offer. The nightlife, the women, the hustle, and the trappings that follow it all are influential in his new direction, a fusion of the chill, smooth R&B vibes of Toronto with the confidence and game of Atlanta.
Watch “Treat” above. Follow 11:11 today on Instagram.
11:11 is a Singer, Songwriter, and Music Producer from Toronto, Ontario, Canada. His melodic voice and signature R&B/Trap style is easily recognizable through his music, but he wasn’t always the singer we know him as currently. The artist’s career in music started off producing instrumentals in the modest studio at the Lawrence Heights Community Centre in “Jungle,” the iconic neighborhood in the west end of Toronto. When asked about the transition from producer to performer 11 had this to say: “My whole life I never knew I could sing, I started as a producer and never gave much thought to being a performer. One night I laid down some vocals as a reference on one of the beats I made and realized my voice had potential. Since that day I’ve taught myself about harmonies and vocal range, experimenting with different techniques and crafting my voice. A lot of practice and years later, here I am.” He cites his personal relationships as the inspiration for his music, saying: “I don’t try and look for a subject to write about. I’m influenced by what’s around me, the people, the energy, you know… like… just the vibe. I write about how I feel right at that moment and put it into a song. That’s why I think people can really relate to the music I make and everywhere I go, people show me, love.”