Every year, like most business decide to do, Starbucks makes a holiday related cup to help boost sales and get into the holiday spirit. But why is the fact that the cups changed such a big deal?
Starbucks has had this traditional cup for the holidays since it debuted in 1997, and each design is different from the previous year.
The cups normally involve some sort of decorations like ornaments, snowmen, reindeers that seem to be more associated with the season than Christmas, but this year the design is a plain red cup with a green logo.
The new design, seemingly harmless, sparked controversy from multiple people, including Donald Trump. The company is accused of trying to eliminate Christmas.
— Rob Lowe (@RobLowe) November 10, 2015
Starbucks, states the intentions for changing the holiday cups are not to hurt or insult anyone of their religion, but that the cups were meant to be a blank canvas for customers to create their own stories.
Previous holiday cups were inspired by the different cartoons and designs that customers have drawn on the plain white cups for years and they wanted to do something different.
“In the past, we have told stories with our holiday cups designs,” Jeffrey Fields, Starbucks vice president of Design & Content, said in a statement. “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories. Starbucks has become a place of sanctuary during the holidays… We’re embracing the simplicity and the quietness of it. It’s more open way to usher in the holiday.” Singer Demi Lovato also tweeted about the Starbucks cup issue, but had a different view and suggestion.
Lovato does make a good point, why do we care so much? Why is it that something as simple as changing a cup can make such an uproar?
Changing a cup should not matter, especially when the ingredients are still the same. Starbucks also has a special Christmas blend coffee mix, not holiday.
Christmas is about spending time with loved ones and spreading love, not about cups with new designs that people throw out regardless. The change of cups should not effect anyone personally, nor should it require such an outrage.
Starbucks never meant to hurt anyone, but if you look at past cups; there was nothing about Chanukah or Kwanza for the holiday season. The cups were just a tradition that was used to promote holiday cheer and boost sales.
Christmas will still be around regardless of coffee, and when it comes around this year lets focus on our family and why we love the holiday in the first place.