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    Sneaker Alert: New Balance’s Latest Collaboration Features the 610 and Rainier Boot

    New Balance’s smart partnerships have attracted a younger, more diverse audience

    Over the last three years, Boston-based shoe brand New Balance has worked with relevant creatives and expert storytellers to build a strong brand identity. Its limited lifestyle collaborations and high-energy in-line drops have been a huge boon for the brand, as they’ve helped to build its reputation as a go-to for a new generation of sneakerheads.

    Joe Freshgoods x New Balance “Beneath the Surface” Collection

    Chicago-based tastemaker and frequent New Balance collaborator Joe Freshgoods has already collaborated on several New Balance models over the last few years, including the 993 and 990v3. The latest capsule features two colorways of the brand’s 610 as well as its Rainier boot in what’s sure to be a very popular combination.

    The 610 comes in either a Tan Orange or Green Orange, and is complete with a custom camo print. It also features brass D-ring lacestays, premium black leather heels, heavy-duty rope laces, and a speckled Vibram sole for added traction.

    In an effort to make running as accessible as possible, New Balance recently teamed up with District Vision for an exclusive collab that focuses on mental health awareness through running. Keeping a positive mindset while you run is essential, and District Vision is offering a series of micro-courses to help athletes develop mindfulness skills while on the go.

    As always, if you’re in the market for a pair of shoes from the brand, head to your nearest New Balance store or online retailer. You can expect this limited drop to sell out quickly, so get in quickly.

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