Singer-songwriter Karlie Cupani has released a new song called “Selfish.” The song was about her experiences traveling the world at a young age, growing with the music industry, business, and creative-wise, and finding a loving partner through those experiences.
Karlie Cupani had a chat with us and answered our unique 8 Questions. Check it out below.
HYPEFRESH: Could you tell us how it all began? What encouraged you to start playing and making music?
Karlie Cupani: Singing and writing music is the one thing that always came effortlessly and stayed consistent for me. Over the years, I’ve found myself making time for music. I would sing into my karaoke machine almost every night when I was younger. Then as I got older and started exploring the world, my surroundings and experiences opened up a new chapter and way of writing.
HYPEFRESH: Talk me through your creative process when you write new music.
Karlie Cupani: My approach to writing music starts with lyrics. A melody or idea of a story usually comes to mind, so I start writing down some songs that flow well with the storyline. I then continue through to the production process, usually in my apartment, and/or collaborating with great production engineers/musicians to help bring the song to life.
HYPEFRESH: Can you tell us about your new single, “Selfish”?
Karlie Cupani: This song came from an inner place of exhaustion with a constant attempt to mold to things that were not my true self. Often influenced by someone else’s viewpoints of me or a self-imposed negative image. I took the lyrics to the incredibly talented Producer(s)/Songwriter Olivier Bassil and Red Wins, and we spent months working on the sound to tell the story properly. Selfish is based on staying true to yourself and remembering that some of the best forms of being a better person are to start with yourself.
HYPEFRESH: What do you like most about being a music artist?
Karlie Cupani: The creative ability of expression, comfort, and togetherness that it brings to write about emotional scenarios. Music is one of the best forms of expression, and I am better at expressing my feelings through sound. Being able to pass on that powerful story of emotion through music to others to bring joy and resonance is an incredible feeling. It connects us with ourselves and connects us with others.
HYPEFRESH: What projects do you have coming up? Can you give us any info on them?
Karlie Cupani: I am working on an EP and more singles, creating a voyage of expression, self-love, and falling in love with a partner. The biggest thing for me is to take my time with the music and the outcome of it. I want to put care and emotion into it before others hear it. 2023 will be filled with new projects, and I couldn’t be more thankful for that.
HYPEFRESH: Do you have any advice for our readers who may be trying to enter the game of music?
Karlie Cupani: It can get overwhelming, and I still have much to learn, but it is essential to be relaxed about how you will make it happen and how to reach people. Great things do take time, and patience is necessary. Take your time creating incredible sound, and stay authentic to yourself. Listen and absorb information and suggestions from business leaders and people with good intentions who you can learn from. Try to meet people in the industry, and don’t be afraid to showcase your talent and take action for your career. Finally, if you have a sound that you know works for you, that you love, that truly resonates with you, stick to that, regardless of people’s opinions of how it might do. Try to implement a different sound sometimes, but stay within what you enjoy because it may be what others prefer. The best thing about art is that it’s your expression, and there will be people that resonate with it.
HYPEFRESH: How do you solve productivity/scheduling problems and reduce overwhelming situations?
Karlie Cupani: As an artist, this is a struggle that I continue to work through! When I started my project, there were a few tools I put together to help start the process and keep it seamless. I created a PowerPoint slide of my outlook on a music career. These included the purpose behind each song, the number of songs I wanted to be done within a specific time frame, and most importantly, the steps that were going to be needed to make each of these tracks come together into a final product. I also keep a daily schedule and try to follow it, even though it sometimes slips! We are human. It’s fine. Just try to do everyday tasks that will progress you toward your goals—one step at a time.
HYPEFRESH: Name Three things you can’t live without when recording in the studio.
Karlie Cupani: Tea, a sweatshirt, and a Neumann microphone.
Stream “Selfish” on Spotify.