At 20 years old, Ron Suno brings heat to the NYC drill scene with his combination of lyrical and comedic skills.
“Whether he’s getting tons of retweets because he danced with Hip Hop Harry on Instagram, or churning out yet another song that shows off his personality, the rapper finds a way to keep all eyes in his direction.” – XXL
“Posting skits that exude his loud personality and hilarious sense-of-humor, his #WeaveChallenge became an instant sensation — cementing his name in the entertainment industry.” – FLAUNT
The Project + Video:
Unleashing an endless torrent of punchlines with his forcefully nimble flow, Ron Suno has a sense of humor with raw talent. The 20-year-old Bronx native shares Jokes Up, his new project, choosing to temporarily abandon his lighthearted side. A master of many disciplines, Suno was focused on making his mark on the industry. He used to create songs by freestyling, but for the music on Jokes Up, Ron demonstrated his pen skills. Then he honed in on the message and didn’t stop until the flow was right. Combining a locked-in flow with snappy lyricism and quips that humorously undercut his bravado, the SBL rapper takes his emceeing to a new level on Jokes Up, nimbly tiptoeing atop skittering hi-hats and going toe-to-toe with some of the finest rappers in the Five Boroughs.
“Jokes Up is an elevation,” says Ron Suno. “All my life I’ve been challenged. People thought I couldn’t be serious. With Jokes Up, I’m showing people that I’m one to be taken seriously, even if not everything I say is serious. My last project, Swag Like Mike, was a project that introduced me and showed off my personality. On Jokes Up, I want to prove that I’m one to watch for the future. I’m Ron Suno, you gotta know me.”
Jokes Up Sound
The tracklist highlights the signatures of NYC drill–sliding 808s, ominous pianos, and syncopated snares. Of course, Ron incorporated his touch on the sound, airing on the flair for the dramatic side. While picking backing tracks, Ron searches for beats with operatic grandeur, often with a hyperactivity that evokes video game boss battles. To Ron Suno, drill is about much more than street toughness – Ron’s strain of drill makes the case for the style as party music, perfect for dancing and having fun. The project is home to recent singles like “Winners,” a fiery new collab with Brooklyn figurehead Sheff G that has over 1.7 million views on YouTube, “Bandit,” a fiercely slick banger with over 1 million YouTube views, and “Drill Zoo,” featuring the one-and-only Fetty Wap. Featuring additional appearances from DDG and Jay Critch, Jokes Up is available everywhere via SBL, LLC / EMPIRE.
Breaking Down The Project
In addition to the project, Ron Suno prepares to share the video for “Grabba,” a Jokes Up sneak peak. Blessed with a haunting drill instrumental populated by haunting synths and see-sawing 808s, “GRABBA” is an outrageously confident flex fest, the 20-year-old rapper stringing together boisterous boasts with verbal flair: “Told her to rate me on a scale from 1 to 10, goddamn I nearly broke the meter.” In the video, directed by his frequent collaborator David Janoff, Ron continues his mission to make people understand drill music’s party potential. In the video, he rocks a vintage Ray Allen Milwaukee Bucks jersey as he stops by one of his favorite bodegas. He adds comedic relief as he communicates with Bronx locals. The video concludes with a snippet of the project’s opening track “SEMI, which shows the rapper’s softer side.
Following the release of Swag Like Mike, featuring hit singles like “SPIDER-MAN” ft. Fivio Foreign, in 2020, Ron Suno has been a force to be reckoned with. He collaborated with rappers like DDG and Smoove’L and conversed with XXL and FLAUNT. He made a film appearance as well, co-starring in BK Juice, a new film by his NYC cohort Rah Swish. The grind does not stop for the multitalented Bronx rapper.
“I want Jokes Up to give my fans the courage to be themselves,” says Ron Suno. “When you listen to my music, you’re hearing me. I’m not trying to be or sound like anybody else. When you’re being yourself, the only person who can stop yourself is you.”
Buy/Stream Jokes Up: http://music.empi.re/jokesup
Join the YT premiere for “Grabba” at 2pm for the 3pm video release: https://youtu.be/RuF25kaL7-M
Jokes Up tracklist:
- WIT IT
- Drill Zoo ft. Fetty Wap
- OH LA LA ft. Jay Critch
- YA MANS
- WRAITH ft. DDG
- WINNERS ft. Sheff G
Winning fans with his unique blend of skills, Ron Suno built up a massive following on Instagram (over 1 million followers), YouTube, SoundCloud, and TikTok with his amusing skits and admirable artistry. Ever since high school, Suno has been a restless creative. He uses every expressive outlet available to him to get his message across, from music to short-form video to dance challenges to acting in BK Juice, a new film starring his NYC cohort Rah Swish. Suno’s music career started to take off in 2019 when he dropped “Pinocchio,” which racked up over 9 million Spotify streams and caught the attention of Blueface, who hopped on the remix. Last June, buoyed by the momentum of “Pinocchio,” Ron released Swag Like Mike, the project that put Suno on the map with hit singles like “SPIDER-MAN” ft. Fivio Foreign.
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Jokes Up: http://music.empi.re/jokesup
“Drill Zoo” ft. Fetty Wap: https://youtu.be/rTcR1PyS6XY
“Ya Mans”: https://youtu.be/0Q2yvBsreTk / https://music.empi.re/yamans
“Winners” ft. Sheff G: https://music.empi.re/winners / https://youtu.be/civ6_eDgSxo
“Spider-Man” ft. Fivio Foreign: https://www.youtube.com/watch?v=J36B9zyBPGc