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Rihanna To launch New Fashion Label with LVMH Luxury Group

Rihanna and Cardi B are making boss moves this week.

After Cardi B helped make Fashion Nova $1 million in less than 24 hours, Rihanna is right behind her to carry the torch. On this good Friday, Rihanna is making headlines for becoming the first women of color to create an original brand at LVMH. LVMH Moët Hennessy Louis Vuitton is a the world’s largest luxury group. The launch will be the the group’s first new house created by the group since Christian Lacroix in 1987.

Amid the news, Rihanna expressed how excited she is for the new venture.

Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

The new line called Fenty will debut in the Spring 2019, and will be based in Paris.

Thoughts? What do you think about this story? Will you be purchasing any of the Fenty merchandise? Leave a comment below.

And after, be sure to visit Hypefresh for more culture news!

Featured Image Credit: WHTC

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