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Rihanna Launching a New Luxury Fashion Brand?


While everyone waits around for her to drop a new album, Rihanna is busy making sure her money stretches far and wide.

Rumors are spreading that the singer from Barbados is starting her own luxury fashion brand. According to Capital Xtra, she’s already invested close to $34 million to make the brand happen with LVHM, the world’s largest fashion group. LVHM, which already handles Louis Vuitton, Celine, Christian Dior, and Givenchy, would be taking on a huge responsibility if the news is true. It’s reported that their last time helping launch a brand from scratch was in 1987, with Christian Lacroix.

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Rihanna partied in NYC on Jan 14 wearing: ▪️ mystery sunglasses with the "FENTY" logo ▪ @vetements_official Spring 2015 blazer (sold out) ▪ @maisonmargiela mesh bodysuit ($480) ▪ @citizensofhumanity "Avedon" skinny jeans ($198) ▪ @savagexfenty mesh and lace bra ($54) ▪ @dior "DiorAddict Lockbox" bag (from €3,400) ▪ @balenciaga "Knife" ankle boots ($1,290) ▪ @jacquieaiche x @mrbrainwash "Life is Beautiful" necklace (price upon request) ▪ @jacquieaiche custom emerald necklace (similar pictured) ▪️ @jacquieaiche emerald crescent necklace ($7,750) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🛍 Shop available pieces on the blog [link in bio] 📸 via @papculture – #rihanna #vetements #maisonmargiela #margiela #citizensofhumanity #savagexfenty #savagex #dior #balenciaga #jacquieaiche #mrbrainwash #jaxbrainwash

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According to the publication, the future brand is showing under two names, Project Loud LLC and Project Loud France. The brand is expected to host a number of goods like tech, garden ware, office supplies, home decor and more. However, at the moment, there’s no word on when Rihanna’s new business venture will officially be launching.

Just in February, Rihanna launched her Fenty Lingerie line. With her growing Fenty line, who knows what she has in store for us?

Nevertheless, hopefully it doesn’t distract her from making any new music.

Thoughts? Will you be purchasing from Rihanna’s new luxury fashion brand? If so, what items are you hoping she’ll have? Share your thoughts below.

Lastly, be sure to keep visiting Hypefresh for more gossip news! 

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