“New Freezer” rapper Rich The Kid is starting a new chapter in his rap career. Taking a more mature approach to his creativity, he is showing his fans that he is thankful to be alive after completely a stint in rehab. Demising the fact that he spent copious amounts of money he spent to live a lavish lifestyle filled with luxurious peers Cartiers or Rolexes, Rich The Kid is serving up an impressive side of lyrical growth on “Richard Mille Patek”.
Working his higher register with an energetic flow, Rich elevates his flex game, exuding the confidence and attitude that helped him attain his unattainable lifestyle: “Got a Richard Mille on my right and my left wrist/Like half a mil, I just count it for breakfast/Bought a new Patek, worth a house in Texas.”
Directed by Shomi Patwary (A$AP Rocky, Offset, Mark Ronson), the new video proves that Rich The Kid is hardly exaggerating in his bombastic bars. Holing up in a picturesque mansion, Rich enjoys a luxurious brunch in his bath robe before heading upstairs and taking care of business with the help of some beautiful assistants. “Richard Mille Patek” is the first video single released by Rich The Kid since he signed his new partnership with Rostrum Records and BMG.
Born in New York, Rich The Kid moved to Atlanta in the early 10s and quickly became a major player in the scene, recording full-length mixtapes with Migos and making his name on the streets with his own tapes like Keep Flexin. The rapper broke out in a big way with 2018’s The World Is Yours, which debuted at #2 on the Billboard 200 and included his hit tracks, 3x RIAA Platinum “Plug Walk” and 2x RIAA Platinum “New Freezer” ft. Kendrick Lamar.
Last year, Rich The Kid stayed busy, releasing his solo project Boss Man and collaborating with YoungBoy Never Broke Again for the full-length Nobody Safe. After releasing the Lucky 7 EP in early 2021, which featured appearances from rap leading ladies Flo Milli, Mulatto, and Rubi Rose, the 28-year-old A-Lister is hard at work on his next project, coming later this year.
Earlier this week, Rich introduced the world to “Lil’ Rich,” his new puppet sidekick voiced by comedian Desi Banks and designed & manufactured by Los Angeles puppet maker, Viva La Puppet. Rich plans to release a series of short videos starring himself and Lil’ Rich. In the first video from the series, directed by Adam Willis, Rich gets a chaotic wake-up call from Lil’ Rich, who declares that Rich must enter “Album Mode!” with a strict regimen of fitness and nutrition. Stay tuned for more antics from Rich The Kid and his 2’2″ tall reflection in the coming weeks, and