“New Freezer” rapper Rich The Kid is starting a new chapter in his rap career. Taking a more mature approach to his creativity, he is showing his fans that he is thankful to be alive after completely a stint in rehab. Demising the fact that he spent copious amounts of money he spent to live a lavish lifestyle filled with luxurious peers Cartiers or Rolexes, Rich The Kid is serving up an impressive side of lyrical growth on “Richard Mille Patek”.
Rich exudes confidence and attitude with his energetic flow, displaying his impressive style and showcasing his extraordinary lifestyle. He proudly wears Richard Mille watches on both wrists, effortlessly counting half a million like it’s breakfast. He also made a significant investment in a new Patek, valued just like a home in Texas.
In the new music video, directed by Shomi Patwary (known for his work with A$AP Rocky, Offset, Mark Ronson), Rich The Kid proves he lives up to his bold lyrics. Set in a stunning mansion, Rich indulges in a lavish brunch while wearing a bathrobe. Later, he heads upstairs and handles business with the assistance of some beautiful companions. “Richard Mille Patek” serves as Rich The Kid’s first music video since partnering with Rostrum Records and BMG.
Originally from New York, Rich The Kid relocated to Atlanta in the early 2010s and swiftly established himself as a prominent figure in the music scene. He collaborated on full-length mixtapes with Migos and gained recognition through his own projects like “Keep Flexin.” The rapper found great success with his breakthrough album, “The World Is Yours,” in 2018, reaching #2 on the Billboard 200 chart. The album featured hit tracks such as “Plug Walk” (3x RIAA Platinum) and “New Freezer” ft. Kendrick Lamar (2x RIAA Platinum).
In the past year, Rich The Kid remained active, dropping his solo project “Boss Man” and teaming up with YoungBoy Never Broke Again for the joint album “Nobody Safe.” Following the release of the “Lucky 7” EP in early 2021, which showcased collaborations with prominent female rappers Flo Milli, Mulatto, and Rubi Rose, the 28-year-old artist is currently focused on his upcoming project set to release later this year.
Earlier this week, Rich unveiled his new puppet companion, “Lil’ Rich,” voiced by comedian Desi Banks and created by Viva La Puppet, a puppet maker based in Los Angeles. Rich has exciting plans for a series of short videos featuring himself and Lil’ Rich. In the first video, directed by Adam Willis, Rich receives a lively wakeup call from Lil’ Rich, who insists that Rich must enter “Album Mode!” and adhere to a strict fitness and nutrition routine. Stay tuned for more amusing moments with Rich The Kid and his 2’2″ puppet counterpart in the upcoming weeks.
