Inside The Raw Footage and Photos of Nike’s AIR Manufacturing Innovation Facility

Nikes AIR Manufacturing Innovation Facilitygif

While Nike will still be celebrating the 30th anniversary of the Air Max, this month of March, last year they also added a groundbreaking and new creation to its most celebrated AIR technology: the VaporMax  sole. Since the production and introduction of the VaporMax sole, there have been a plethora of variations including modifications in its color schemes or even collaborations with brands such as COMME des GARÇONS. As the evolution of Nike takes flight in their different renditions of the soles, they wanted to offer their consumers a behind the scenes preview of how the VaporMax is made. Watch never before seen footage below!

Via Nike,

“The breakthrough came courtesy of new technologies that allow the Nike VaporMax Air unit to act as a standalone outsole. Where previous Air units had to be insulated by a secondary rubber layer for protection and improved durability, new innovation allows designers to incorporate the Air and exterior layer into one holistic VaporMax Air unit”.

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