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    $NOT Shares Eye-Catching Video for Recent Single “RED”

    $NOT, The Florida Rapper Announces “WORLD TOUR,” Hitting North America in Fall 2021 and Europe in 2022

    The Florida native lives the life of a mob boss in his new video; Tickets go on sale Friday July 23rd.

    Critical Praise:

    “At a certain point, all these moments added up to one undeniable fact: $NOT is a legitimate star who makes music that will find its way to the ears of millions, no matter where it’s shared on the internet.” – Complex 

    “He’s well on his way to being one of the next independent rappers to make a mainstream splash… $NOT’s got a very particular kind of charisma, and one single at a time, everything’s clicking.” – Pigeons & Planes 

    “Over the years, $not has evolved from an experimental ASMR-type artist to a distinctive lyricist who’s destined to lead the new wave of the SoundCloud era.” – Miami New Times (cover story) 

    “Beautiful Havoc presents a spectrum of ever-changing moods, reflecting the binary suggested by its title. The tone is mostly relaxed and casually charismatic, anchored by $NOT’s precise and direct delivery, but there’s a creeping negativity on the margins…There’s enough havoc in the world already—$NOT finds time in his music for more elegant things.” – Pitchfork 

    “$NOT’s ‘Pressure’ Reveals a Changing Tide in Hip Hop…His nonchalant flow and reserved style does not diminish his dark, heavy lyrics and straight-to-it delivery.” – Teen Vogue

    The Video + Tour:

    Rapper $NOT might be an introvert at heart, but he’s personable during his performances. Coming through with an inventive clip for his latest single, $NOT shares the video for “RED.” Produced by ToryOnTheBeat, “RED” aligns with his chill, yet tough demeanor that $NOT has perfected, broadcasting the fact that he will do what he has to do:

    “Get the f*ck up out my way, b*tch, I got a strap/Body on the ground, we gon’ leave you where you lay.”

    Directed by UnkleLuc, the video delves deeper into $NOT’s sentiments about his road to success and wondering if his support is real. The visual is clear and direct with $NOT portrays a ruthless crime boss who places his trust in the wrong men.

    Along with the video for “RED,” $NOT announces “WORLD TOUR,” his first headlining international tour since his sold out sojourn in early 2020. $NOT’s touring schedule kicks off with a series of festival sets, including performances at Rolling Loud Miami, Firefly, and Lyrical Lemonade’s Summer Smash. In October, the tour starts in earnest, spanning over 30 dates and moving coast-to-coast in the U.S. and Canada, from Boston on October 10th to St. Louis on November 21st.

    The North American leg of the tour finishes up at Rolling Loud California in San Bernardino in December. In 2022, $NOT makes his way across the pond for over 20 dates, criss-crossing the continent and the British Isles in February and early March. Tickets for “WORLD TOUR” go on sale July 23rd at 10am PT/1pm ET.

    Single “RED”

    “RED” arrives as $NOT climbs charts with “Tell ‘Em,” his collaboration with fellow riser Cochise. On “Tell ‘Em,” $NOT provides a calm counterpoint to Cochise’s hyperactive delivery, bodying the beat with his deadpan warnings of impending doom. With a video directed by $NOT’s frequent collaborator Cole Bennett (8.5 million views in one month), “Tell ‘Em” has become a phenomenon, generating over 11 million global streams per week and becoming $NOT’s first-ever hit on the Billboard Hot 100, where it peaked at #64 and currently sits at #90.

    “Tell ‘Em” arrived in the wake of “Whipski,” a breezy collaboration with Lil Skies, complete with another Cole Bennett-directed video, following the loose storyline established in  “Revenge” (11.3 million views) and “Mean” ft. Flo Milli (9.7 million views). Always ahead of the curve, $NOT dropped an NFT, exclusively on Zora, to coincide with the release of “Whipski,” and he teamed up with Rose In Good Faith for an exclusive merch drop to accompany the release of the “RED” single–many items have already sold out. Last week, $NOT collaborated with Kevin Abstract and slowthai on Abstract’s new single “SLUGGER.”

    Beautiful Havoc Release

    Last year, $NOT released Beautiful Havoc, his latest project. The rapper showcases the strength of his pen. Beautiful Havoc interrogates the 22-year-old rapper’s pain, addressing themes such as betrayal and hardships that shape his rigid personality. With production from the likes of Powers Pleasant, Eem Triplin, Woodpecker, and more, Beautiful Havoc offers a bright and diverse sonic palette, allowing $NOT to show off his elite melodic instincts and provide a contrast to his dark, self-hating lyrics.

    Beautiful Havoc hosts several well-received singles, including collabs with iann dior and Denzel Curry, and is home to “Mean” (35 million Spotify streams), the Flo Milli-featuring slapper that inspired a viral trend on TikTok (over 700k combined video creations). Beautiful Havoc is available everywhere via 300 Ent.

    Stay tuned for more music from the 23-year-old rapper very soon, as he continues his superstar trajectory and prepares for his follow-up to Beautiful Havoc.

    Watch “RED”:

    Buy tickets for “WORLD TOUR” on 7/23 at 10am PT:

    Buy/Stream “RED”:

    Buy $NOT merch:

    2021-22 Tour Dates:

    North America

    7/23/21 – Miami, FL, Rolling Loud

    7/31/21 – Fontana, CA, Hard Summer

    8/6/21 – Salt Lake City, UT, Hive

    8/22/21 – Chicago, IL, Lyrical Lemonade

    9/25/21 – Dover, DE, Firefly

    10/10/21 – Boston, MA, The Sinclair

    10/14/21 – Pittsburgh, PA, Spirit Hall

    10/16/21 – Detroit, MI, Magic Stick

    10/17/21 – Columbus, OH, A&R

    10/19/21 – Charlotte, NC, The Underground

    10/20/21 – Atlanta, Masquerade Hell

    10/22/21 – New Orleans, LA, Buku: Planet B Fest

    10/24/21 – Houston, TX, Bronze Peacock

    10/26/21 – Austin, TX, CATIL

    10/27/21 – Dallas, TX, Cambridge Room

    10/28/21 – New York, NY, Rolling Loud

    11/3/21 – Santa Ana, CA, The Observatory

    11/5/21 – Fresno, CA, Strummers

    11/6/21 – Oakland, CA, Complex

    11/7/21 – Sacramento, CA, Harlow’s

    11/9/21 – Seattle, WA, Neumos

    11/10/21 – Portland, OR, Hawthorne Theater

    11/11/21 – Vancouver, BC, Venue Nightclub

    11/14/21 -Las Vegas, NV, Day N Vegas

    11/16/21 – Denver, CO, Cervantes’ Other Side

    11/17/21 – Omaha, NE, Waiting Room

    11/18/21 – Minneapolis, MN, Fine Line

    11/20/21 – Chicago, IL, The Patio Theater

    11/21/21 – St. Louis, MO, Red Flag

    12/11/21 – San Bernardino, CA, Rolling Loud California


    2/6/22 – Helsinki, Finland, Vanha Ylioppilastalo

    2/7/22 – Stockholm, Sweden, Klubben

    2/8/22 – Oslo, Norway, Vulkan

    2/9/22 – Copenhagen, Denmark, Amager Bio

    2/11/22 – Hamburg, Germany, Uebel & Gefahrlich

    2/13/22 – Berlin, Germany, Columbia Theater

    2/15/22 – Prague, Czechia, Roxy

    2/16/22 – Budapest, Hungary, Akvarium

    2/17/22 – Vienna, Austria, Grelle Forelle

    2/18/22 – Milan, Italy, Circolo Magnolia

    2/20/22 -Zürich, Switzerland, Plaza

    2/21/22 – Cologne, Germany, Live Music Hall

    2/22/22 – Amsterdam, Netherlands, Melkweg OZ

    2/23/22 – Munich, Germany, Technikum

    2/26/22 – Brussels, Belgium, Botanique

    2/27/22 – Paris, France, FVTVR

    2/28/22 – London, United Kingdom, Electric Ballroom

    3/2/22 – Manchester, United Kingdom, Manchester Academy 2

    3/3/22 – Glasgow, United Kingdom, QMU Glasgow University

    3/5/22 – Dublin, Ireland, Button Factory

    3/6/22 – Brighton, United Kingdom, Chalk

    3/8/22 – Athens, Greece, Iera Odos

    3/10/22 – Gdansk, Poland, B90

    3/11/22 – Warsaw, Poland, Proxima

    Please contact Michelle or Kerry for more info.




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