Nike Shuts Down South African Location After Racist Video

Nike Shuts Down South African

It looks as though Nike has decided to close several South African locations this week after a racist video emerged. The video shows a man reportedly linked to the store using a racial slur comparable to the N-word.

In the video, Adam Catzavelos, a white man with a South African accent, who is also married to Nike’s merchandising director, can be seen wearing a straw hat and reflective sunglasses on a beach. As he approaches the camera, he states “Blue skies, beautiful day, amazing sea and not one k*ffir in sight.”

Known as the “k-word” in the region, the phrase is an offensive, apartheid-era slur used to refer to black people in the West. Following the event, Catzavelos has been publicly shunned and humiliated on-social media.

To take it a step further, the Economic Freedom Fighters, responsible for leasing protests against H&M for the “Coolest Monkey in the Jungle” hoodie, announced a strategy to file a criminal complaint. When asked to comment on the incident, Nike reiterated it’s “long-standing commitment to diversity, inclusion and respect.”

What do you guys think? You can watch the offensive clip here.

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