It looks as though Nike has decided to close several South African locations this week after a racist video emerged. The video shows a man reportedly linked to the store using a racial slur comparable to the N-word.
In the video, Adam Catzavelos, a white man with a South African accent, who is also married to Nike’s merchandising director, can be seen wearing a straw hat and reflective sunglasses on a beach. As he approaches the camera, he states “Blue skies, beautiful day, amazing sea and not one k*ffir in sight.”
The racist video which shows a man allegedly identified as Adam Catzavelos using the K word is absolutely unacceptable & has no place in our society. We must all work together to isolate racists & report these incidences to law enforcement agencies so they can be held accountable
— Min. Nathi Mthethwa (@NathiMthethwaSA) August 21, 2018
Known as the “k-word” in the region, the phrase is an offensive, apartheid-era slur used to refer to black people in the West. Following the event, Catzavelos has been publicly shunned and humiliated on-social media.
We are aware of the #AdamCatzavelos video. The Baron Group have a zero-tolerance policy on racism and will be serving our steaks without basting while we find another supplier.
The Baron Group pic.twitter.com/i43RoQWMXF
— The Baron Fourways (@Baron4ways) August 22, 2018
To take it a step further, the Economic Freedom Fighters, responsible for leasing protests against H&M for the “Coolest Monkey in the Jungle” hoodie, announced a strategy to file a criminal complaint. When asked to comment on the incident, Nike reiterated it’s “long-standing commitment to diversity, inclusion and respect.”
Nedbank and 702 strongly condemn all forms of racism. Adam Catzavelos is not a Nedbank employee. He took part in a Business Accelerator Programme in 2014. He, along with 360 other entrepreneurs, was profiled on the programme hosted on 702 and sponsored by Nedbank over 6-years.
— Nedbank (@Nedbank) August 21, 2018
What do you guys think? You can watch the offensive clip here.
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