The Rising Atlanta Rappers Refuse to Back Down in the Black-And-White Video From Deante’s BETTER Album, Out Now via ByStorm/RCA
With a distinctive lyrical voice that helps him stand out in his crowded hometown rap scene, Atlanta’s Deante’ Hitchcock is never afraid to speak his mind. Connecting with another one of his city’s rising stars for a dramatic and stylish clip, Deante’ shares the new video for “Attitude,” premiered by Complex. A proudly rude Southern rap anthem with subsonic bass and whirring synths, “Attitude” portrays a defiant and fearless worldview–Deante’ illustrates the life-and-death stakes of his day-to-day and Young Nudy stresses the importance of staying unflappable in the face of danger. Filmed in striking black-and-white (“like Zoboomafoo,” rhymes Deante’) and packed with picturesque views of Atlanta, the iNightLyfe-directed video for “Attitude” details a dramatic episode for Deante’, as he fights with his girlfriend and gets arrested during a routine traffic stop. “Attitude” is the latest video for BETTER, Deante’s recent debut album.
“I don’t think anyone saw it coming and that’s something I really love about this collaboration,” explains Deante’ Hitchcock to Complex. “Me and Nudy brought two completely different worlds and soundscapes together and made something crazy and it’s still 100 percent Atlanta.”
Produced in its entirety by Brandon Phillips-Taylor, BETTER boasts reflective and spiritual jams like “Flashbacks” and “Growing Up/Mother God” with dirty south stompers like “Gimme Your Money.“ Deante’ is an unflappable tour guide through the recesses of his mind, painting a picture of a young man trying tirelessly to become a better man. Featuring successful singles like“I Got Money Now,” featuring JID, and “How TF” ft. 6LACK, which earned more than 10 million streams across platforms since its March release, as well as a guest appearance from Miguel, BETTER is available everywhere via ByStorm Entertainment/RCA Records.
Last month, Deante’ kicked off his “Better Living” series of interactive social media activities to help people ward off boredom while under quarantine. Collaborating with local Atlanta entrepreneurs and businesses, “Better Living” consists of workouts with Deante’s trainer Antonio Jennings, Yoga sessions with Seviin Yoga, and candid conversations around mental health during quarantine with Lenaya Crawford of Kaleidoscope Family Therapy. Additional activities include Spades tutorials, Taco Tuesdays, Mixology with Riggs, Smash Sundays and more.
Fans should follow Deante’ on Instagram and Twitter for the daily schedule of activities and more news about BETTER.
Buy/Stream BETTER: https://