PLATINUM-CERTIFIED, BILLBOARD CHARTING VIRAL HIT GETS A REWORK, TAKEN FROM DEBUT PROJECT MIXED EMOTIONS; NEW LUH KEL PROJECT COMING LATER THIS SPRING
Lil Tjay joins Luh Kel for the official remix to the smash viral hit “Wrong” today.
The song initially appeared on the 17-year-old, St. Louis native Luh Kel’s debut project, Mixed Emotions. Upon release, the track caused a frenzy among fans and tastemakers alike. Going viral across social media, Wrong pushed Luh Kel to be one of the top 10 artists of 2019 on Tik Tok (next to names like Lil Nas X, Billie Eilish, Lizzo and Mariah Carey), earned him critical praise, charted top 40 on the Billboard R&B Charts, and was recently certified Platinum by the RIAA. It all lays the groundwork for his next project, due later this Spring. He recently shared the track “Y.O.U.,” which already has amassed closed to 11 million views on YouTube and was praised by the likes of Lyrical Lemonade who said Kel “possess a ton of talent” and praised the track as “amazing.”
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In a relatively short time, the St. Louis, Missouri native has etched a place as one of R&B’s most vibrant young talents to emerge in recent years. After releasing his breakthrough single “Wrong” last year, Luh Kel has taken flight. His flourishing career is chased with an organic viral following of his music. Upon release, “Wrong,” a singsong rumination on a love interest who did him wrong, became an instant hit. “Wrong” racked up more than 110 million spins on Spotify, spawning a video with nearly 83 million views to date. It has even earned RIAA platinum certification. It set the foundation for a musician with a singular voice, who’s not afraid to speak what’s on his mind.
Luh Kel focused that energy into his debut project Mixed Emotions, which released in November. Featuring guest appearances from PnB Rock, IV Jay and Jay Gwuapo, Mixed Emotions is a largely freestyled reflection on how he was feeling in the studio at the moment he recorded it, an audio snapshot of how he reconciled matters of the heart. “Pull Up,” a retake on Ne-Yo’s “So Sick,” sees Kel expressing his love for a girl and the intimacy that comes with it, while “BRB” plays like a conversation between him and a romantic interest trying to come to terms with their mutual attraction.
His most recent release “Y.O.U.,” produced by frequent collaborator Bankroll Got It, arrived just in time for Valentine’s Day, speaks to the romantic and emotional honesty that’s made him a magnet for his growing fan base. “I feel like listeners really can compare to it, compare their lives to it. It’s real-life things,” he explains. “I really speak on what I go through emotionally. I recorded it and if I’m going through it, other people might be going through it too. We all think alike. We all have the same problems, and differences as well. People like listening to music that hit them with the emotion you’re feeling at the moment, and I feel like my music brings that emotion.”
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