“Shadow” officially premiered yesterday via Earmilk, who praised the track for its “perfect balance of a mellow serenade smoothed out with a funky groove that defines its alternative hip-hop sound.”
“Shadow” features Innanet James, a young Maryland rapper who Pitchfork once described as a “byproduct of the rap web, a post-regional stylist who built his base entirely online.” In 2016, his breakout single, “Black,” set the blogosphere abuzz and went super-viral.
Innanet James fits perfectly with Cool Company, the innovative Brooklyn-based R&B duo comprised of dynamic vocalist, Cool Yan, and multi-instrumentalist/producer, Fat Matt.
By seamlessly blending a variety of genres, Cool Company has been able to strike an impressive balance between mellow serenades and funkified grooves. And, with millions of streams on Spotify and beloved tastemakers showing love, (“Be More Mad’ was just featured on Infatuation’s May BEEEEEATS Playlist on Spotify), the band is finally getting the attention they deserve.
Influenced by artists like Outkast, Frank Ocean, and Childish Gambino, Cool Company has been writing non-stop since dropping their album Slice of Paradise in October of 2016. The band’s The Dose Pt. 1 EP is slated for release this year, with a Pt. 2 arriving in 2019.