Netflix has denied the use of racial targeting on their viewers to recommend content suggestions.
After social media allegations, the question was raised to the demand of the public.
Other Black @netflix users: does your queue do this? Generate posters with the Black cast members on them to try to compel you to watch? This film stars Kristen Bell/Kelsey Grammer and these actors had maaaaybe a 10 cumulative minutes of screen time. 20 lines between them, tops. pic.twitter.com/Sj7rD8wfOS
— stacia l. brown (@slb79) October 18, 2018
The alleged issue? Black movies are marketed to African-American people. White movies are marketed to European people.
“Reports that we look at demographics when personalizing artwork are untrue,” said a Netflix spokesperson in an email to The Hollywood Reporter. “We don’t ask members for their race, gender or ethnicity so we cannot use this information to personalize their individual Netflix experience. The only information we use is a member’s viewing history. In terms of thumbnails, these do differ and regularly change. This is to ensure that the images we show people are useful in deciding which shows to watch.”
Who truly knows if any racial filters are being used anyways? Only Netflix would know that firsthand. In the meantime, go back to watching your favorite shows while the kinks of this situation works itself out.
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