The NCAA is finally going to share some of there billions of dollar profits with the students who help them make the money!
The NCAA is the biggest student governing body of athletics in the country. Also, it is an organization that has been under heavy criticism for its business practices. It has just announced though that it is willing to adjust to the times. Now its time to start sharing the money.
After California passed a bill that would prohibit the NCAA from stoping students from profiting off their likeness. People Knew the game had changed. Facing extreme pressure and backlash from the masses who are in support of letting students get a piece of the billion-dollar pie. The NCAA had to make a decision and it seems they made the right one.
The board of governors unanimously decided to allow a student to profit off their likeness, name and image usage.
In a statement, the board said shared the decision came from “must embrace change to provide the best possible experience for college athletes,”. The changes arent set to go into place until at least 2023 but it’s a move that should be applauded.
For years the NCAA has faced criticism for the way they handled its athletes and how much money they made of them. Former UCLA forward sued the organization in a class-action suit in 2011. A judge ruled in that case that practices of the NCAA violated antitrust laws.
However, because it was a class action suit no change was made as a result. Yet one has to consider that the work of Obannon and Oscar Robertson who later joined the suit. Started the conversation on what it meant to student-athletes to be fairly compensated.
It will be interesting to see how they structure the payouts. We’ll definitely keep you updated.
What do you guys think though? Is this the end of amateur basketball as we know it? or Is this just the beginning of a new era?
Let us know your thoughts in the comments
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