Rihanna has officially taken over Puma through her creative direction in meticulously bold garments. She is giving us extraordinary fashion that is thought provoking and way ahead of our time. With Rihanna’s Fenty X Puma collection finally launching September 6, we are super excited about the announcement of supermodel icon, Naomi Campbell as the face of the Collection.
In a recent Instagram post, Rihanna said:
“What a delight to see this beautiful Queen in my designs for @VogueItalia! This is a crazy feeling man!”
She went on to reveal that as a huge fan of Campbell she felt honored to have her seal of approval:
“@iamnaomicampbell From the very first moment in your career, you’ve touched and inspired so many young girls all over the world! I was one of them, and to see this come full circle is a trip to say the least!”
In the campaign, Campbell donned all the Fenty goodies: a thigh-high athletic sneaker, a wide-arm cropped sweater and a platform ‘Creeper.’ This will be the first womenswear and menswear line we’ve seen from the singer – turned fashion designer released under Puma. The 28-year-old previously released creepers, fur slides and trainers, all of which sold out within hours of being released. Hope you guys are ready for the Fenty X Puma take over in the fall! Check out the photos above and stayed tuned for the September release!