While social media has become the #1 outlet to discover new artists, between finding out the future stars, it has been oversaturated with distraction. Making it hard for recording artists to connect with fans and break their music out to the world. Today, all that changes with the launch of the new social platform, called Music Mergers.
Founded by longtime friends and industry professionals Dontrell “Uncle Loops” Lendsey and Brian “Excel Beats” Whittaker. Music Mergers was created during the 2020 COVID-19 Pandemic. Created as a fail-safe for artists that allows them to never have to worry about losing traction like 2020 ever again. Billions of dollars were lost and many industry workers were left jobless with all live entertainment put of hold for an entire year. It was unexpected and we were unprepared.
With Music Mergers, Uncle Looops and Excel create a portal that takes away all of the distractions that plague social media and focus on enthusiast and artist building connection, engagement and influence. Their knowledge, experience and creativity minds create a much-needed development tool for independent talent across the globe. Music Mergers is both mobile and web-friendly and works as a monthly credit subscription format.
Check out the latest interview from Music Mergers’ Writer’s Block, below.
Uncle Loops, a well-known California recording artist-by-way-of-Colorado, has developed a highly-regarded resume, including collaborations with chart-topping West Coast acts, with a unique sound, a keen eye for talent and vast knowledge that earns him longevity in this business. Entering the business in 2002, his forward-thinking has helped him craft some of the exciting new sounds within pop culture. With experience, he has developed Music Mergers to be a platform that provides artists the ability to let their talent be their formal introduction and not today’s infatuation with algorithms and social status.
Take a look at more from Music Mergers, below and stream Uncle Loops’ latest single, “Changin It Up,” here.
Excel Beats is best known for his production work with Grammy award-winning legends Bone Thugs-N-Harmony. Like Loops, Excel, along with award-winning production, also has a very extensive background in the entertainment industry. For Music Mergers, Loops and Excel properly designed a platform to bring back the familiar artist development for both music professionals and musical talent that they experience coming up.
Not only the owner but also a client, Loops continues to pursue his solo career with the release of his latest single, “Changing It Up.” Crediting his musical influences to E-40, Too $hort, Clyde Carson, Andre 300, UGK, and Jay-Z. Uncle Loops is known as a master negotiator with his involvement in deals for musicians and notable recording companies, like Empire and Atlantic Records. He is currently preparing the release of his forthcoming project, titled Boutdo, which will feature late-Bay Area rapper, Mike Darole and slated for a June release via own imprint. Boutdo talks of lessons learned and how to maneuver in a distorted environment.
Music Mergers launch late-2021 on all mobile devices. For more on Music Mergers, watch the latest interview below or visit the official website and follow the new platform daily on Twitter and Instagram. Check out Uncle Loops’ latest single, “Changin It Up,” available now on Apple Music.
ABOUT MUSIC MERGERS
Music Mergers is a platform designed to simplify the search for talent. We also give a dedicated place for musicians to connect with industry professionals without the distractions of social media. Our platform is both mobile and web-friendly and works as a monthly credit subscription format.
Music Mergers was founded by Dontrell “Uncle Loops” Lendsey, a Marine Corps veteran and corporate leader along with long-standing friend Brian “Excel Beats” Whittaker, a professional music producer with a very extensive background in the entertainment industry. Uncle Loops has focused on developing professionals for the past seven years after finding that management needed the same level of focus as musicians.
He has also worked with developing independent talent towards success of being discovered by industry professionals. Uncle Loops is considered a master negotiator and has helped work deals for musicians with notable recording companies such as Empire and Atlantic Records. Excel, known early in his career for his work on Grammy Award-winning group Bone Thugs N Harmony’s eighth studio album titled “Uni5: The World’s Enemy”.
Excel produced the leading single for the album titled “See Me Shine” which peaked at #10 on the Billboard US Rap Songs Chart. Uni5 would go on to peak at #3 on the Billboard US Top Rap Albums and #14 on the Billboard Top 200 Chart.
Music Mergers is a tech company designed to bring back artist development to a digital platform and simplify the search of music professionals for musical talent. Due to the pandemic of 2020, Uncle Loops and Excel Beats wanted to put a platform together that would allow for the music community to continue to thrive if this were to happen again. The minds of both Uncle Loops and Excel Beats came together to create a much-needed development tool for independent talent across the globe.