Old Town Road, Singer, Lil Nas X is in the news again for his collaboration with MSCHF on Satan Sneakers. Lil Nas X, real name Montero Lamar Hill, is making headlines because MSCHF has been sued by Nike. Their claim: harm to the Nike Image.
Once, word got out that the Nike shoe would be used to make Satan designed sneakers, many began boycotting Nike. Nike is worried that Lil Nas X ‘Satan Sneakers’ will hurt the image and its sales. Nike has spoken out before trying to distance themselves from both the sneaker and the singer. Nike’s official statement said there was no official affiliation. Lil Nas X specified that it was with MSCHF company, not Nike, to customize the sneaker.
Even with official press dictating no connection to the design, Nike has gotten negative feedback. Many believe Nike is endorsing Satanism. This has caused a social media boycott of the sneaker brand. Cancel culture in full effect. Also, companies already strugging due to Covid-19; Nike worries that they cannot bounce back from this error.
What Specifically are Nike claiming in lawsuit?
According to CNN, Nike filed a lawsuit against the singer stating that “MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike. Nike has suffered significant harm to its goodwill, including among consumers who believe thatt Nike is endorsing satanism.”
The lawsuit is ording MSCHF to cease and desist from fullfilling the orders. MSCHF has already sold out on their 666, satan shoes. Records indicated that they sold out in less than a minute upon Monday’s release. MSCHF only is named in the lawsuit. Although Lil Nas X isn’t directly included in the suit, Lil Nas X and MSCHF’s collaboration is reason for the lawsuit. Nike’s lawsuit is a trademark infringement lawsuit against the streetwear company, MSCHF over the success of their Satan shoes.
There is no word from MSCHF or Lil Nas X regarding the lawsuit or whether they will be halting the fulfillment of the orders.
Do you think Nike was justified in their lawsuit over the release of these shoes? Sound off below.