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    Motown Records Elhae Shares Debut LP, ‘AURA III’

    Elhae is a 2021 artist-to-watch in mainstream R&B. Today, the Motown Records recording artist drops the highly-anticipated new album, titled, Aura III. The new effort spawned from his popular independent series includes guest appearances from Rick Ross, Masego and Xavier Omar.

    Throughout the 11-track collection which originates from popular ep series, Elhae displays the signature off melodic, mesmerizing vocals that fans have grown to love. And with breakout songs like “U Know,” “My City” and “Sick of Playing,” he matches his buzzworthy sound with progressive production to create textured songs for every occasion.

    He explains: “I think the ‘Aura’ series over time has become a bit of an escape for me, where I can let off steam and vent about things I’m going through at that current moment in my life. Much like anyone else, this is just another chapter in my life symbolizing growth and maturity.”

    Aura III is the follow-up to Elhae’s 2017 sequel that received high regard from several high-profile publications, including Billboard. The third installment is his first official release on Motown. The perfect jump-on point for any newfound fan of the fast-rising star. Upon the release of the new album, Elhae treated fans to a video of the studio session for “My City.”

    Stream the new album from Elhae below and watch his studio session above.

    Photo by Siwoo Lee

    ABOUT ELHAE

    North Dakota-born and Georgia-raised singer, artist, and visionary ELHAE approaches R&B like a film director would, choosing every element carefully, ensuring an intricate level of cohesion, and building his own world. Since catching fire in 2015 on the independent Aura EP, he worked towards eventually architecting such a world. The follow-up All Have Fallen yielded fan favorites such as “Doesn’t Matter” [feat Kehlani] and “Needs,” which clocked 20 million-plus Spotify streams. The 2017 sequel to Aura — the Aura II EP — boasted “Drama,” “Something,” and the popular “Bang Your Line” [feat. Ty Dolla $ign]. The latter ignited 24 million Spotify streams and counting. Meanwhile, he lent his voice to high-profile collaborations with Lecrae, Eric Bellinger, and many others in addition to supporting blackbear on tour.

    2018 saw him grace the stage of Coachella for the first time in front of 40,000 fans as he diligently worked on new tunes in Los Angeles, Miami, and Atlanta. Inspired by childhood favorite albums such as Kid Cudi’s Man on the Moon: The End of Day, Childish Gambino’s Because the Internet, and Kendrick Lamar’s Good Kid, M.A.A.D. City, he developed an airtight vision with a detailed plotline for his next release. In 2019, the vision unfolds over the course of his twelve-track conceptual project, Trouble In Paradise [Atlantic Records], introduced by the intoxicating first single “Hennessy.” His sound is about to blow up on the biggest canvas possible now.

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