Monsta X’s “ALL ABOUT LUV” Debuts
After a whirlwind 2 week U.S. takeover, K-pop supergroup and worldwide phenomenon Monsta X, debut at No. 5 on the Billboard 200 Chart with ALL ABOUT LUV. “The set, which is the act’s first all-English language album, launches with 52,000 equivalent album units earned in the U.S. in the week ending Feb. 20, according to Nielsen Music/MRC Data. Of that sum, 50,000 are in album sales.” – Billboard
Get it HERE via Epic Records.
“ALL ABOUT LUV” is a Big Hit
Once again making history, ALL ABOUT LUV marks the first all English-language album released by a K-pop group ever. This highly anticipated release has garnered a sky-rocketing trajectory of success with mentions from NPR, ET, Access, AP, Forbes, Consequence Of Sound, Billboard, and TIME who stated.
TIME stated, “You Can’t Hold My Heart” is a change of pace: en emo pop-rock track with guitar backing. It’s sweet but salty and tightly executed with its nods to rock. And it’s a sign of dissolving borders — across language, across genre, across culture.”
In order to celebrate the record’s arrival, the group launched a series of sold-out events, immersive activations, and television appearances on Nickelodeon’s All That, The Kelly Clarkson Show, and Today Show. The Monsta X U.S. takeover started in LA, from shutting down the Sunset Strip with police escorts riding in Jaguars, to hosting an All About Luv pop-up at the iconic Tower Records, and a fan event at the world-famous Roxy.
Rolling Stone got a glimpse of the pandemonium stating; “you heard it in the screams of hundreds of sleep-deprived fans who packed the legendary Roxy Nightclub in Hollywood for a private Monsta X performance, and then snaked a line down four blocks of Sunset Boulevard.” The band wrapped up their 2-week promotion on the East Coast, with more fan meetings, performances, live Q&A’s, and sold-out events at Chelsea Music Hall, The Paramount, and YouTube Space NYC.
This summer, Monsta X kick off their biggest North American headline tour to date. Hitting arenas coast-to-coast, it begins June 2 in Minneapolis, MN at The Armory, rolls through major markets and closes out at The Forum on July 11. Check out the full itinerary below. Get tickets HERE.
What are your guy’s thoughts though?
Are you excited to give Monsta X’s “ALL ABOUT LUV” a listen? And who are some of your other favorite K-pop artists?