Michael B. Jordan is officially the face of Coach’s global menswear business. The Black Panther star will be the first to represent the American brand in its global advertising campaign. This new venture will include men’s ready-to-wear, accessories and fragrance. Seeing as though his style has evolved since his early career, his laid-back, American style is perfect for the brand.
Furthermore, Coach revealed that the new partnership will extend to collaborations between Jordan and Creative Director Stuart Vevers.
“Michael is cool and authentic, and he really embodies the Coach guy,” creative director Stuart Vevers said in a statement.
Check out the announcements above and in other style news, the Jordan and Paris Saint-German collaboration is in the works for a November release.