Meet AMA Lou, the 18 year old British singer/songwriter who has arrived on the scene with a politically charged debut single, “TBC.” Finding comfort in self expression, femininity and androgyny, her style is both bold and admired. And today, she takes her unique expression to the forefront. Produced by Exmoor Emperor and mastered by Stuart Hawkes (Metropolis), “TBC” is musical bliss; an eclectic track boasting sensual, sultry vocals infused with an R&B fueled story line about the global minority experience. It speaks to the BLM movement, mass murders and the annihilation of Black and Brown America in the early 20th century.
“I write both from primary and observatory points of view. The verses portray a sense of group and togetherness, standing together and fighting against archaic societal rules opposed by modern feminism and the millennial generation. The pre chorus references the infamous last words “I can’t breath,” uttered by Eric Garner, the Staten Island, New Yorker choked to death by police in July 2014. The chorus, which is about the views of those trying to change their environments for the better in “Should it be I’ve lost my way,” is a kind of mockery of the media’s perpetuated projected propaganda that labels activism “crazy”; because they have lost their way and place in society, they need to make noise and be heard.”
This multifaceted track is a breath of fresh air, seamlessly fusing musicality and politically charged lyrical content into one proper track. Keep an eye out for AMA LOU; this one is a keeper.
Check out the track above and comment below.