Montero Lamar Hill also known as Lil Nas X became a chart-topping artist when releasing his biggest hit yet “Old Town Road” on SoundCloud. He will now become Chief Impact Officer in a unique collaboration with Taco Bell. The artist is known for his number one hit “Montero (Call Me by Your Name)”
The title of CIO is one that’s honorary. Where it compels both parties to create a one-of-a-kind experience revolving around the release of Nas X’s upcoming album “Montero”. In which they will go live in the first 60 days of their partnership.
On Monday Lil Nas X shared on Twitter a nostalgic tweet commemorating his time when he worked for them back in high school “Life has come full circle, I officially work at Taco Bell again,” the singer wrote.
life has come full circle, i officially work at taco bell again. https://t.co/Z0xWBdHIFS
— MONTERO 🦋 (@LilNasX) August 23, 2021
“Lil Nas X knows the job, the experience, and the culture Taco Bell creates for its fans — including its people,” said the CEO of Taco Bell-Mark King in a statement “This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”
The two-time Grammy winner rapper is also working with The Taco Bell Foundation. Where it announced awards to their recipients of the Live Más Scholarship. In 2021 alone, a total of $7 million was awarded to 725 students.
Lil Nas X also made reference to Taco Bell in his music video “Sun Goes Down”.
