Fast-rising new artist Lesane is on the move in the vibrant new music video for the latest song.
U.K.’s Lesane is a hip-pop-infused artist with a catchy sound and appeal that is about to set the world on fire with his latest single and music video “Houdini,” out now via Yunus Enterprise. Directed by Nicholas Jandora (Lil Skies, Blackbear, TheHxliday, & more) “HOUDINI” follows LESANE on an unpredictable journey as he “disappears and reappears like Houdini” through an endless field skatepark and more locations across Los Angeles.
Since it’s release the song has been a huge hit for the emerging recording artist. “Houdini” went viral on TikTok upon it’s release, quickly gaining over 3.9 million views in less than a week. The song quickly rose into the Top 50 of SoundCloud’s “New & Hot: All Genres” and “New & Hot: Hip-Hop” Charts. Lesane is an artist partner of UnitedMasters, the unique platform helping indie artists distribute their music and broker brand deals.
“Houdini” is the perfect origin point for any newfound fan of the rising star. 2022 plans to deliver more new music from Lesane, which anticipates a new project arriving later this year on own imprint. Watch the new music video above or below and stream the new single here.
Born and raised in Handsworth, a small ghetto in the heart of Birmingham UK LESANE has a really unique ear for melody and a constantly evolving “genre-less” sound that incorporates elements of rap-rock and contemporary R&B. Recently he’s leaned towards creating music that features a mix of rap, pop-punk and emo that he affectionately refers to as “emo trap”. LESANE is influenced predominantly by American artists like Chief Keef, 2PAC, Kendrick Lamar, 50 Cent and Michael Jackson. LESANE is currently winning fans across the world with his undeniably catchy single “Don’t Do Drugs”, an uptempo anthem that blends emo, pop-punk (think Blink 182), hip-hop, and a positive message. LESANE is an artist partner of Steve Stoute’s UnitedMasters a platform that gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world’s biggest brands.