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    UK Rapper King Kay Unveils “TOO DEEP” Music Video

    Driven by his jazz and soul roots, and his fresh twist to a classic Hip Hop sound, King Kay turns the dvsn classic on its head, and completely transforms the sultry R&B jam into his own rap confessional, packed with piercing, compelling and hard-hitting lyrics about the current state of music and his position within it, while still offering a glimpse of a softer side, with veiled messages to a significant other.
    TOO DEEP1
    Speaking about his inspiration for ‘Too Deep’, King Kay says,

    I’ve always been a big DVSN fan, and as soon as I heard the track I knew I had to do my own take. I also wanted rework it such that it feels like a completely new song. The lyrics kinda jump between me sweet-talking a significant other, and also me venting about how I get slept on. I think we can all relate to something on this record”.

    When asked about how the visuals came together, he says,

     “For the video I linked up with the bro Lx to create a very clean, aesthetically pleasing visual. I take pride in the fact that my visuals aren’t like all the other videos you see out there. I like my videos to give you a very classy, high class feel which is evident from the choice of location to the colour grading, and I feel it adds a new layer to the record, as well”.

    King Kay Press Photo 2018 II_preview

    Check out the dope visuals above and stay tuned for more from King Kay in 2018!

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