It took harsh criticism from critics for Kim Kardashian to change the name of her new Kimono shapewear. Cultural Appropriating something should be the first no-go!
She then announced via Instagram to share the news with her fans.
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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.
Her change in heart to change the name, Kimono, happened after people started coming for her neck!
Kimono is a Japanese garment. People do not want Kimono to be seen as Kim’s shapewear.
“Kim is rethinking her brand name for her new spanx company because she knows that her Japanese fans are super irate and she does not want to lose them,” a source exclusively told RadarOnline.com.
“Kris was the one to come up with the name because Kris wanted to capitalize on the fact that Kimono was such a marketable word already. It is just really messed up and Kourtney and the other sisters think that Kim should change the brand name because it is so disrespectful,” the insider continued.
Seeing her new name announcement this Monday, July 1, however, many fans praised her for listening to their remarks and reworking her line.
“Thank u Kim for listening !! We support growth, always x,” wrote one user.
“That’s dope of you….u could have easily said NOT CHANGING ANYTHING!! Big respect….we would have bought it either way,” commented a third.