Ahead of the forthcoming project, popular Memphis rapper, Key Glock, closes out his very active 2020 with the release of his magnetic new visual called “Never Change.” In the new video, the hugely successful indie artist shows us he is still the same ol’ Key as he returns to the mud and proves that money will never change him. Flossing with old friends, spending old money and pulling up to the old trap and reconnecting with the community.
Lyrically, the video wields sharp punchlines and emphatic flows. Key Glock stays true to himself and his hustle. In his latest video single “Never Change,” the Paper Route EMPIRE rapper makes it clear that success won’t change him. With Bandplay’s heavy-hitting beat, Glock confidently raps about his lavish lifestyle.
“I’m ballin’ like a Laker, ruthless, might swap ’em/I’m sippin’, smokin’ flavors, risin’ like elevators.”
Finally, the video showcases Glock’s blinged-out watch and Bart Simpson chain while he hangs out with friends in Memphis. “Never Change” is now streaming on all platforms through Paper Route Empire.
ABOUT KEY GLOCK
Key Glock, signed to Young Dolph’s Paper Route EMPIRE label, had a remarkable year in 2020. He achieved top 40 success on the Billboard 200 with two projects, both without any guest artists. His mixtape “Son Of A Gun” reached #37 on the Billboard 200, and January’s “Yellow Tape” was also a hit, featuring successful singles like “Look At They Face,” “Mr. Glock,” and “I’m Just Sayin’.”
Receiving praise from Pitchfork, Complex, and others, the project hit #16 on the Billboard 200. Following the success of his 2019 collaboration with Young Dolph, “Dum & Dummer,” the rapper continued to shine with two releases in 2020. Currently, he’s busy working on his next project, which will be out in the coming months.
“Key Glock embodies current-day Memphis rap. With boundless energy, humorous storytelling, and beats that blend the city’s history with a modern twist, he’s the perfect representation.” – Pitchfork
“Glock’s rags-to-riches story is infectious, and his hard-hitting beats on Yellow Tape make every day worth celebrating. Memphis’s finest new lyricist.” – Complex”The FADER hails Key Glock as Memphis’s top new rapper.” – The FADER
