Kanye West inked a ten year deal with Gap that will bring “Yeezy” to the clothing brand.
News spread earlier that Kanye West signed a ten year deal with Gap. Yeezy Gap is expected to hit stores at the beginning of 2021.
— ye (@kanyewest) June 26, 2020
Kanye announced via his twitter, as did Mowalola Ogunlesi, the design director of the upcoming line.
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The Global head of Gap Brand had this to say about the venture “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,”
Of course, the internet had to chime in on the deal.
ME WALKING INTO THE GAP DEMANDING MY JOB BACK SO I CAN GET A DISCOUNT ON THE YEEZY LINE: pic.twitter.com/LgFvLKkKAY
— ㅤ ㅤㅤ (@SMUTTY2NINE) June 26, 2020
Me on the phone with Gap trying to reopen my credit card after hearing about the Yeezy partnership pic.twitter.com/g4A1hvdf7Z
— Chungie (@Chungzilla_) June 26, 2020
As news began to spread of the Yeezy deal, Gap saw an increase in it’s stocks.
Gap Inc. stock is up over *23%* after the announcement of the Kanye West collaboration – while its competitors are all down. His influence, both culturally and financially, is undeniable 😳🔥 pic.twitter.com/E1fMaAZRvw
— Talking Rap ✊🏾 (@talking_rap) June 26, 2020
Say what you want about Kanye West, but the Gap deal solidifies his marketability and influence on clothing. Take away all the antics and over the top narcism and Yeezy is genuinely a rarity that has shared his gift with the world. If nothing else, Kayne is an excellent example of what people can be when they are free of other people’s opinions.
What are your thoughts on the Kanye West and Gap deal?
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