Old habits never die. Jay-Z is back in the drug game, but this time he isn’t getting his hands dirty.
Instead, Jay-Z is trying on a different shoe for size. On Tuesday, the hip-hop mogul announced that he’s entering the marijuana business. That’s right, Jay-Z selling weed legally, and will make plenty of money off it.
A big step down from when he used to deal crack cocaine, but still very profitable. In fact, it’s way more money in this budding cannabis industry than Jay could have ever imagined making by standing on a broken-down corner.
Jay-Z is joining the marijuana industry, as a chief brand strategist for Caliva. Together, Jay and Caliva are hoping to do more than just get people super high. They want to make a change. One of the first things on the list is social justice, reports Page Six.
When talking to reporters, the rapper/entrepreneur expressed his excitement to get active and involved with his new role.
“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor.”
“We want to create something amazing, have fun in the process, do good and bring people along the way,”
Jay is joined by Dennis O’Malley, chief executive officer of Caliva, when talking about his new role in the company.
“We think this is a sea change in terms of the visibility to the industry. We take this partnership with a lot of responsibility, a lot of humility, a lot of accountability moving forward.”
“In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration — many of who are not seeing the monetary benefits of legalization — through advocacy, job training and overall employee and workforce development,”
A number of states have started to legalize marijuana use. Jay is joining a long list of celebrities now cashing in on the infinite success legalizing the drug can be. Of course, Snoop Dogg has dived into the industry, alongside others like Martha Stewart, Whoopi Goldberg and Ray J.
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