Brandon “Scoop B” Robinson is no stranger to the entertainment industry. Having grown up in both New York City and northern New Jersey, his career spans over 25 years! He’s only 37 years old.
Scoop B is currently working as a national NBA television analyst, writer, host, and executive producer at Bally Sports Network. He says that focusing on what he loves has been what he’s lived by. “I love basketball,” he tells Influencive via email. He continues, “Finding the most obscure thing and shining a light on it and sharing it with your audience is a great conversation starter.”
Robinson’s early start in journalism began at 12-years-old in radio, hosting Nets Slammin’ Planet on AM radio in New York City. While his post at Bally Sports keeps him busy, he’s recently rebuilt his audio chops with his new role at Spotify. Here he is hosting Scoop B Sources every Thursday at 4 PM ET on the Spotify Live app.
He says, “Folks love hearing a good story, and being able to have a radio-style format surely gives me nostalgia from the 90s.” He continues, “Spotify’s given me a great opportunity to grow through their Spotify Live platform. I’m really glad to be a part of the team since my start back in February.”
Prior to his role with Spotify, Bally Scoop B and business partner, DJ Manny El, created the independently produced and interview-driven podcast titled, Scoop B Radio. The podcast is currently boasting 15 million streams annually, and you name ‘em they’ve appeared on the platform: Mark Cuban, Shaquille O’Neal, DJ Khaled, Pete Sampras, Charles Barkley, and the voice of Siri to name a few. Scoop B says, “Variation is key.”
Scoop B says the idea for Scoop B Radio came from “a Timberland box”. The power of voices, telling stories, and “having a good time” fuels the mission statement. Scoop B wisely asks, “How New York does that sound?”
Robinson explains to Influencive that he and DJ Manny El found a box of old tapes from his childhood collecting dust in a closet at his parent’s house. While an employee at CBS and hosting a top-rated show, Robinson and his business partner decided to digitize those tapes and create the podcast, which at the time wasn’t really a podcast. It was more of a time capsule, simply highlighting past work. The contents included interviews from his childhood with the likes of Naismith Hall of Famer Dikembe Mutombo, Chicago Bulls champion BJ Armstrong, former University of North Carolina standout JR Reid and ex-New Jersey Nets players Kendall Gill, and Jayson Williams.
“The podcast game has so many voices, we put out the product and what we found was that it only grew and we created newer episodes from the formula that I learned at CBS,” says Robinson. That’s when major networks began to take notice of all the traffic that Scoop B’s platform created, and he replicated it on television at MSG Network and NBC Sports Network. He also replicated it in the digital space with Heavy.com and Basketball Society; and the video game space with appearances on the ever-popular NBA 2K.
What’s next for Brandon?
In addition to his work with Bally and Spotify, Robinson has dipped his toe into the ever-popular sports betting space with Bovada. Weekly, Robinson discusses sports with notables such as NBA champions Kendrick Perkins and Vernon Maxwell and Super Bowl champion Bryant McFadden. Scoop B has also hosted shows on the platform with retired porn legend Lisa Ann and writer/personality Gary Sheffield Jr.
With a background in hip-hop dating back to his days as a Managing Editor at RESPECT Magazine and a staff writer at The Source Magazine, Robinson has bridged the gap between sports and hip-hop with hip-hop royalty such as Grammy Award winner Vin Rock from Naughty by Nature appearing on the platform. Lyricists Jim Jones and Fredro Starr have also graced Bovada’s digital airwaves.
Brand partnerships are also what he’s actively doing. Scoop B’s worked through strong brand partnerships with companies like Google, Nike, PETA, Adidas, Mitchell & Ness, New Era Caps, Bevel, Zenni Optical, Starter, Nutella, and Epson. Let us know what you think by leaving a comment!