18-year-old French artist Petit Biscuit unveils the video for “Suffer” featuring Swedish vocalist Skott. Speaking on the video Petit Biscuit states;
“We asked Theo & Akim, the two directors, to write a story that was about fire, with a darker atmosphere,I love how they turned this into a weird love story, with all those flashbacks that the girl has, of what was once good then turned bad. It’s telling us about how our memories are important to build ourselves, even if it hurts a lot remembering them.”
“I was excited to write on the track when Petit Biscuit sent it over, it’s full of wild energy,” Skott adds. “The lyrics are about the two sides of loneliness—on one hand it can be isolating, but on the other it can be liberating or empowering to be on your own. And I feel like the video kind of leaves it open to interpretation. While the burning girl is symbolism for pain and suffering, she also comes out of it alive and unharmed, with almost a sense of determination in her walk. Like she’s gone through some stuff and come out stronger.”
“Suffer” debuted earlier this month alongside the instrumental ‘Safe’. The tracks are the first new music from Petit Biscuit since the release of his acclaimed debut album ‘Presence’ last November. Petit Biscuit is currently in the midst of his largest North American tour to date, where Petit Biscuit will spend his 19th birthday on stage exactly one year after releasing ‘Presence’.
The multi-instrumentalist, songwriter and producer’s debut album ‘Presence’ has charted worldwide and continues to receive extensive acclaim from the likes of Clash Magazine, Earmilk, Billboard, This Song Is Sick among others. A classically trained musician from a young age, Petit Biscuit—a.k.a. Mehdi Benjelloun—plays piano, guitar, cello and more, and began experimenting with electronics to form his signature sound at age 11. ‘Presence’ is heavily informed by his schooling, combining acoustic elements with innovative electronic production and his trademark vocal manipulations.
Watch the visual above and in other music news: